---
title: "The provision of a Footfall and Consumer Insights Platform"
ocid: "ocds-h6vhtk-069072"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069072"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-069072.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-069072.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST OXFORDSHIRE DISTRICT COUNCIL"
published: "2026-06-19"
---

# The provision of a Footfall and Consumer Insights Platform

Buyer: WEST OXFORDSHIRE DISTRICT COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-069072

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## Summary

West Oxfordshire District Council has concluded its procurement process for a Footfall and Consumer Insights Platform, awarding the contract to Place Informatics Ltd. This service aims to provide the Council with anonymised, real-time behavioural analytics through a platform that covers key metrics, including footfall analysis, visitor mapping, and spending profiles. The procurement falls under the industry categories of Research and Economic Research services and concerns town centres within the district, namely Carterton, Chipping Norton, and Witney. The process was conducted via an open competition below threshold, with the contract valued at £63,000 over three years (from 19th June 2026 to 18th June 2029). Key award activities concluded on 19th June 2026, following the tender period end on 29th May 2026.

This tender presents various growth opportunities for businesses, particularly those specialising in data analytics and consumer insights. SMEs with expertise in creating intuitive data platforms and offering above-average data accuracy could find this contract a good fit. The open competition method implies that other businesses had the opportunity to showcase their innovative solutions tailored to public sector needs, especially those with experience in servicing local government bodies like sub-central public authorities. Such contracts may serve as a launching pad for establishing trust and long-term partnerships with local councils, positioning the business as a leader in the area of municipal data insights and analytics solutions.

## Notice

The Authority is seeking to procure a Footfall and Consumer Insights Platform and aims to secure a solution that provides anonymised, real-time behavioural analytics, including: * Footfall and dwell time analysis * Visitor origin and catchment mapping * Consumer spending profiles * Benchmarking against similar towns * Intuitive dashboard reporting for officers and key stakeholders The requirement covers the district's three largest town centres: Carterton, Chipping Norton and Witney, with the system expected to support activity monitoring, performance analysis, and strategic decision-making across these locations. The estimated value of the contract is PS63,000 over a three-year term (19/06/2026 - 18/06/2029).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/058161-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jun 2026 |
| Submission deadline | 29 May 2026 |
| Future notice date | Not specified |
| Award date | 18 Jun 2026 |
| Contract period | 28 Jun 2026 - 18 Jun 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £63,000 |
| Lots value | £63,000 |
| Awards value | £54,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST OXFORDSHIRE DISTRICT COUNCIL |
| Locality | WITNEY |
| Post town | Oxford |
| Postcode | OX28 1NB |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ14 Oxfordshire CC |
| Local authority | West Oxfordshire |
| Electoral ward | Witney North |
| Westminster constituency | Witney |
| Delivery location | TLJ14 Oxfordshire CC |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PLACE INFORMATICS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 79311400 - Economic research services

## Release History

- 19 Jun 2026 at 13:43 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/058161-2026
- 1 May 2026 at 13:28 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/040582-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/058161-2026
  19th June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/040582-2026
  1st May 2026 - Tender notice on Find a Tender

## Notice URLs

- https://in-tendhost.co.uk/publicagroup/aspx/Home
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069072. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-069072.json.