---
title: "AHDB In-Market representative for Asia (covering Red Meat Exports)"
ocid: "ocds-h6vhtk-06912a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06912a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06912a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06912a.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2026-05-05"
---

# AHDB In-Market representative for Asia (covering Red Meat Exports)

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Tender  
OCID: ocds-h6vhtk-06912a

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## Summary

The Agriculture and Horticulture Development Board (AHDB) is seeking an in-market representative for Southeast Asia, focusing on red meat exports. This open procurement process is categorised under services and aims to cover regions including Hong Kong, Taiwan, Vietnam, Philippines, South Korea, and Singapore. The tender, active as of 5th May 2026, invites applicants by 12th June 2026, with the contract commencing on 31st July 2026. The selected representative should be bilingual, capable of working closely with AHDB's red meat team, and adept at market intelligence, strategic promotion, and relationship building with regional contacts. AHDB, a sub-central government public authority based in Coventry, employs an open procedure for this procurement, highlighting electronic submissions, and offering a project budget of £108,000 annually with potential extensions up to 2029.

This tender presents a significant avenue for business growth for companies specialised in marketing, public relations, or the meat export industry. It offers entrance to burgeoning Asian markets for British red meat exporters. Businesses with multilingual capabilities, extensive networks in Southeast Asia, or expertise in strategic marketing and PR services will find themselves particularly well-suited for this contract. Small and medium enterprises (SMEs) are encouraged to engage in this opportunity to establish a substantial presence in international food markets, leveraging AHDB's support and resources to enhance brand recognition and demand for British red meat across the targeted regions.

## Notice

AHDB intend to procure a Contract to a successful Representative for the provision of representation work on behalf of AHDB covering Southeast Asia. AHDB are looking for a dual language (relevant language to the region and English) speaking representative who must be located in an agreed market in the region. The successful representative will be expected to: * Liaise closely with the AHDB red meat team, particularly the senior trade development manager for Asia to agree and update on activity as well as provide the latest market intelligence and insights * Identify and develop priority markets * Support delivery of AHDB's red meat export strategy * To be located in an agreed market in Southeast Asia with opportunity for British red meat exports. Ability to easily travel around the region will be crucial to the success of this role. * Effectively maintain and build new relationships with relevant contacts in the Asia Region. Where appropriate, work jointly with them to increase market exposure and demand for British red meat exports. * Devise and implement effective local strategies to promote British red meat exports aimed at increasing importer, food services and retailer awareness and British exporter involvement through promotions and other activities * Devise and help implement online and social media strategy in conjunction with AHDB Red Meat export & social media team to raise awareness of Quality Meat from Britain * Support in-market exhibition activity. * Liaise with AHDB staff in areas such as media, PR, digital. Tender closing date for this opportunity is NOON on 12th June 2026. The start date of the contract is 31st July 2026. Documents can be accessed via https://defra-family.force.com/s/Welcome Applicants must be located in Asia as per details within the specification. This contract is for 1 year with 1+1 options to extend (The extension options may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process. Extensions are not guaranteed pieces of work). Budget is indicative PS108,000 (GBP Pound Sterling) per annum. Split is approx. PS70k salary, PS30k for activities.

### Lot Information

Lot 1

Renewal: 1+1 PLEASE NOTE: The extension options may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process. Extensions are not guaranteed pieces of work.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/040940-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 May 2026 |
| Submission deadline | 12 Jun 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Jul 2026 - 30 Jul 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £270,000 |
| Lots value | £270,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79416000 - Public relations services

## Release History

- 5 May 2026 at 10:57 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/040940-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/040940-2026
  5th May 2026 - Tender notice on Find a Tender

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06912a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06912a.json.