---
title: "Fail to Look Campaign"
ocid: "ocds-h6vhtk-069414"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069414"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-069414.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-069414.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2026-05-08"
---

# Fail to Look Campaign

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-069414

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## Summary

The West Yorkshire Combined Authority, located in Leeds, has initiated and completed a public procurement process for the "Fail to Look Campaign," aimed at improving driving behaviour among young male drivers in West Yorkshire. This campaign falls under the advertising and marketing services category and was carried out under a limited competition procurement method below the threshold. The campaign is crucial for raising awareness about the importance of careful driving to prevent accidents. The contract, valued at £50,000, was awarded to Storycatchers Limited and commenced on 21st April 2026, set to end by 31st October 2026, with a possible one-month extension. The project involves developing multimedia assets and strategic use of social media influencers to maximise outreach and has been branded under West Yorkshire Vision Zero.

This tender represents significant growth opportunities for small to medium enterprises (SMEs) specialising in creative marketing services, particularly those with experience in developing behaviour change campaigns. Companies capable of delivering innovative advertising solutions, capable of leveraging both digital and traditional media channels effectively, may find this type of contract beneficial for showcasing their expertise. Such projects require collaboration with local authorities and the potential for ongoing partnerships in public safety initiatives, allowing companies to expand their portfolio in the public sector.

## Notice

The West Yorkshire Combined Authority has appointed an agency to produce a multi-media behaviour change campaign. The campaign is aimed at young male drivers in West Yorkshire, aged 17 to 24. The campaign will look to raise awareness, and decrease instances, of fail to look incidents. In accordance with the Department for Transport's guidance, we are defining 'Failed to look properly' as: "A driver/rider either failed to look where they were going or they looked, but misinterpreted what they saw (looked but did not see). Code may be used where driver/rider was not paying attention to the road ahead." Failure to look is the most frequently occurring contributory factor in collisions caused by careless driving. With careless driving being one of the Fatal 5. The campaign will include West Yorkshire Vision Zero branding. West Yorkshire Vision Zero is the regions road safety partnership. We will be looking for: * Creation and testing of campaign designs/assets * Final campaign design/assets producing. Provided as both finished and editable files. * Frequent update meetings as the project progresses * A recommended and costed plan for an out of home campaign and use of social media influencers (budget to be discussed) as well as a plan to evaluate the activity.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/042244-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 20 Apr 2026 |
| Contract period | 20 Apr 2026 - 31 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £50,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STORYCATCHERS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 8 May 2026 at 08:08 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/042244-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/042244-2026
  8th May 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.thestorycatchers.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069414. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-069414.json.