---
title: "Healthier baskets and the role of Red Meat"
ocid: "ocds-h6vhtk-069569"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069569"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-069569.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-069569.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2026-05-11"
---

# Healthier baskets and the role of Red Meat

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-069569

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069569)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-069569.json)

## Summary

The public procurement process managed by the Agriculture and Horticulture Development Board, a central government authority based in Coventry, United Kingdom, has recently reached the contract award stage. The contract, titled "Healthier baskets and the role of Red Meat," seeks data analysis services to enhance retailers' insight into the value of red meat for consumers and to develop strategies for promoting primary red meat within consumer baskets. This procurement falls under the services industry category and was executed through a direct procurement method below the competitive threshold. The award was finalised on 11 May 2026, with the contract period extending from 12 May 2026 to 1 September 2027.

This tender represents a significant opportunity for businesses specialising in data analysis services, particularly those capable of influencing retailer strategies through consumer insights. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) could particularly benefit from engaging in similar procurement opportunities. The direct award to IGD SERVICES LIMITED underscores the advantage for companies that can establish strong, specialised relationships with public sector buyers outside of competitive tendering processes.

## Notice

The development of a new report that is aimed at enabling retailers to both increase their awareness of the key insights into the value of red meat for consumers and the opportunities to drive better baskets that contain primary red meat.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/042906-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 23 Mar 2026 |
| Contract period | 11 May 2026 - 1 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £83,333 |
| Contracts value | £83,333 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IGD SERVICES |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 11 May 2026 at 10:49 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/042906-2026
- 11 May 2026 at 10:21 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/042879-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/042906-2026
  11th May 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/042879-2026
  11th May 2026 - Contract award notice on Find a Tender

## Notice URLs

- http://igd.com
- http://www.ahdb.org.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069569. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-069569.json.