---
title: "Framework Agreement for the Provision of Public Health Behavioural Change Marketing"
ocid: "ocds-h6vhtk-0695b6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0695b6"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0695b6.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0695b6.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "DERBYSHIRE COUNTY COUNCIL"
published: "2026-06-15"
---

# Framework Agreement for the Provision of Public Health Behavioural Change Marketing

Buyer: DERBYSHIRE COUNTY COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-0695b6

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## Summary

Derbyshire County Council has initiated an open tender process for a Framework Agreement titled "Framework Agreement for the Provision of Public Health Behavioural Change Marketing," under the industry category of advertising, marketing, public relations, and health services. The Framework aims to secure a single provider to deliver comprehensive marketing services aimed at achieving measurable behaviour changes aligned with Public Health priorities. The services are to be provided within the region of Derbyshire, with the framework commencing on 1st December 2026 and running until 30th November 2028, with potential extensions reaching up to 2030. The tender, identified by the code CPH139, has completed its tendering phase as of 5th June 2026, with an award expected by 21st August 2026. The total framework value is estimated at £4,000,000, exclusive of VAT, and falls under the legal auspices of the Procurement Act 2023. Key considerations also include potential modifications due to Local Government Reorganisation (LGR).

This tender offers significant opportunities for businesses specialising in behavioural change marketing services, as it stipulates a single-provider framework that facilitates direct awards for call-off contracts. Companies with demonstrated expertise in developing and executing strategically targeted marketing campaigns, media planning, audience segmentation, and campaign evaluation will find this framework particularly advantageous. The contract encourages participation from SMEs, aiming to stimulate economic growth and innovation within the sector. With a considerable estimated contract value and a flexible framework agreement that could be adapted to future organisational changes, businesses poised to meet these requirements stand to expand their portfolios and establish a long-term relationship with Derbyshire County Council.

## Notice

The Council seeks to appoint a Single Provider under a Framework Agreement for comprehensive marketing campaign services that achieve measurable, sustained behaviour change supporting the Council's Public Health priorities, for example, but not limited to, enabling good mental health, enabling the best start in life, reducing poverty, encouraging good financial wellbeing and protecting and enabling people of all ages to live safe and healthy lives. The framework agreement will commence on 01 December 2026 for a period of two years to 30 November 2028, with the option to extend for two (2) additional twelve (12) month extension periods (2+1+1). The total framework term will be a maximum of 4 years. There will be a mobilisation period from 21 September to 01 December 2026. The estimated total contract value of PS4,000,000 (excluding VAT) represents the maximum aggregate value across all Call-Off Contracts over the full term (including extensions). Prospective tenderers should note that this contract may be affected by Local Government Reorganisation (LGR). In accordance with Schedule 8 of the Procurement Act 2023, this contract may be novated to a successor council or otherwise modified to reflect the requirements of any new council arrangements arising from LGR. The exact nature of any modification or novation cannot be determined at this time, but such changes will be managed under both the Procurement Act 2023 and the contractual provisions.

### Lot Information

Lot 1

Renewal: Initial contract term is for up to two years from 01 December 2026 and will run until 30 November 2028, with the option to extend for a further two 12 months. The total contract term will be up to a maximum of 4 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/056169-2026 |
| Notice type | UK12 - Procurement Termination Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jun 2026 |
| Submission deadline | 5 Jun 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Dec 2026 - 30 Nov 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | £4,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Cancelled |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DERBYSHIRE COUNTY COUNCIL |
| Additional buyers | Missing |
| Locality | MATLOCK |
| Post town | Derby |
| Postcode | DE4 3AG |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF1 Derbyshire and Nottinghamshire |
| ITL 3 | TLF13 South and West Derbyshire |
| Local authority | Derbyshire Dales |
| Electoral ward | Matlock West |
| Westminster constituency | Derbyshire Dales |
| Delivery location | TLF1 Derbyshire and Nottinghamshire |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 85 - Health and social work services

### Codes

- 79340000 - Advertising and marketing services
- 79416000 - Public relations services
- 85000000 - Health and social work services

## Release History

- 15 Jun 2026 at 12:05 - TenderCancellation - UK12 - Procurement Termination Notice - https://www.find-tender.service.gov.uk/Notice/056169-2026
- 11 May 2026 at 12:25 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/042995-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/056169-2026
  15th June 2026 - Procurement termination notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/042995-2026
  11th May 2026 - Tender notice on Find a Tender
- https://procontract.due-north.com/Advert?advertId=cec4cd2b-ee21-f111-813c-005056b64545&fromProjectDashboard=True
  See tender documents

## Notice URLs

- https://www.derbyshire.gov.uk/home.aspx
- https://www.eastmidstenders.org
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0695b6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0695b6.json.