---
title: "Sponsorship of Staffordshire Boundary Signs"
ocid: "ocds-h6vhtk-069702"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069702"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-069702.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-069702.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "STAFFORDSHIRE COUNTY COUNCIL"
published: "2026-05-12"
---

# Sponsorship of Staffordshire Boundary Signs

Buyer: STAFFORDSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-069702

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069702)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-069702.json)

## Summary

The procurement process, led by Staffordshire County Council, involves the strategic advertising sponsorship of 61 "Welcome to Staffordshire" road signs located at key entry points into the county. This procurement falls under the marketing services industry category and is a partnership effort involving Staffordshire University and Keele University. The direct procurement, conducted without competition due to being below the threshold, has been completed with contracts awarded to the University of Staffordshire and the University of Keele. The procurement stage is in the award phase, finalised on 12th May 2026, with contracts running from 28th April 2026 to 28th February 2029. This initiative is focused within the United Kingdom's UKG2 region.

This tender presents opportunities for businesses involved in marketing services, particularly those capable of managing and leveraging strategic advertising spaces. The awarded contracts, cumulatively valued at GBP 225,000, indicate a significant market for creative and innovative businesses in the sponsorship and advertising domains to enhance their portfolio through public sector engagements. This project is especially suitable for large-scale enterprises experienced in handling public authority partnerships, as evidenced by the involvement of sizeable institutions like Staffordshire University and Keele University.

## Notice

Strategic advertising sponsorship of 61 "Welcome to Staffordshire" road signs located on A and B roads at key entry points into the county, in partnership with Staffordshire University and Keele University.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/043625-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 13 Apr 2026 |
| Contract period | 13 Apr 2028 - 28 Feb 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £225,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | STAFFORDSHIRE COUNTY COUNCIL |
| Locality | STAFFORD |
| Post town | Stoke-on-Trent |
| Postcode | ST16 2DH |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Stafford |
| Electoral ward | Forebridge |
| Westminster constituency | Stafford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | UNIVERSITY OF KEELE; UNIVERSITY OF STAFFORDSHIRE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 12 May 2026 at 15:48 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/043625-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/043625-2026
  12th May 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.keele.ac.uk
- http://www.staffs.ac.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.staffordshire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069702. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-069702.json.