---
title: "Creative Campaign Development and Delivery"
ocid: "ocds-h6vhtk-06976d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06976d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06976d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06976d.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "DEPARTMENT FOR WORK & PENSIONS"
published: "2026-05-13"
---

# Creative Campaign Development and Delivery

Buyer: DEPARTMENT FOR WORK & PENSIONS  
Current stage: Planning  
OCID: ocds-h6vhtk-06976d

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## Summary

The Department for Work & Pensions (DWP) has announced a planned procurement under the title "Creative Campaign Development and Delivery." This procurement is part of the planning stage as of 13 May 2026 and is aimed at acquiring services related to advertising and marketing campaigns within the United Kingdom. The process is being conducted as a selective procurement method, specifically as an award under an existing framework, emphasising its competitive nature. The campaigns include Universal Credit, legacy benefits, pensions, labour market, and disability and inclusion. The contract is expected to commence on 14 May 2027 and conclude on 13 May 2031, with the project categorised under public authority - central government. The estimated contract value is £18,000,000 gross, and the procurement aligns with legal basis UKPGA 2023/54.

This procurement presents substantial opportunities for businesses specialising in creative advertising and marketing services. Companies capable of collaborating closely with media planning and research agencies will find this tender particularly suitable, as it requires an understanding of audience segmentation and marketing tasks. With a focus on evolving strategic communication approaches, delivering cost-effective services, and potential aggregation with the Department for Education (DfE), small and medium-sized enterprises (SMEs) are encouraged to participate. This tender allows for subcontracting, thus opening further opportunities for firms specialising in creative photography, copywriting, and post-production services to contribute to large-scale governmental campaigns.

## Notice

Contract for the creative development and delivery of Universal Credit and legacy benefit campaigns, Pensions campaigns, Labour Market campaigns, and Disability and Inclusion campaigns. To evolve the Authority's strategic approach to all Campaigns. To help set direction and evaluate future creative needs for the Authority's Communications Directorate. It will also require close working with our media planning and research agencies to understand our audience segmentation and marketing tasks. To ensure cost effective supply of concepts, illustration, creative photography, copywriting, post production services and any service deemed essential by the Agency or the Authority to the success of the campaign, whether that be directly or by means of subcontractors. DWP would like the market to be aware that this may be an aggregated procurement with DfE.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/043809-2026 |
| Notice type | UK1 - Pipeline Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 13 May 2027 - 13 May 2031 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £15,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR WORK & PENSIONS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 9NA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 13 May 2026 at 10:54 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/043809-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/043809-2026
  13th May 2026 - Pipeline notice on Find a Tender

## Notice URLs

- https://www.gov.uk/government/organisations/department-for-work-pensions
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06976d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06976d.json.