--- title: "CRM Future State Project Appraisal" ocid: "ocds-h6vhtk-0699c2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0699c2" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0699c2.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0699c2.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "NATURAL HISTORY MUSEUM" published: "2026-05-15" --- # CRM Future State Project Appraisal Buyer: NATURAL HISTORY MUSEUM Current stage: Planning OCID: ocds-h6vhtk-0699c2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0699c2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0699c2.json) ## Summary The Natural History Museum in London is currently in the planning stage of a procurement process titled "CRM Future State Project Appraisal". This project aims to assess and possibly update the museum's CRM and Membership functionalities, potentially consolidating them with other systems. This process falls under the 'goods' industry category with a particular focus on Customer Relation Management software packages, and it is situated in the UKI33 region. The museum is conducting a preliminary market engagement to understand the current market for CRM solutions tailored for large museum groups. Key dates include the close of the response window for market engagement on 29 May 2026. The overarching objective is to develop a robust understanding of the market that can inform future procurement decisions. This tender offers significant business opportunities, particularly for suppliers in the CRM and membership management sectors. Businesses providing enterprise-level CRM, philanthropy solutions, or extensions for Microsoft Dynamics 365 are well-suited to engage. The Natural History Museum's engagement with suppliers could lead to later procurement opportunities involving membership and philanthropic fundraising solutions. Suppliers with innovative solutions that can integrate membership, philanthropy, and ticketing systems or enhance existing platforms are encouraged to respond. This engagement is an excellent chance for CRM solution entities, especially those with experience in not-for-profit and cultural organisation sectors, to demonstrate their capabilities and potentially influence the museum's future technology consolidation strategy. ## Notice The Natural History Museum ('NHM') intends to review its wider digital ecosystem in the future, as the current patchwork of systems may present opportunities for broader consolidation. However, the CRM Future State Project is specifically focused on assessing the CRM and Membership functionality delivered today by Silverbear and Dynamics 365. The project will evaluate options for this capability, including standalone CRM solutions and the possibility of meeting requirements through a more unified platform. It will also consider whether certain CRM functions such as membership processing may be better placed elsewhere long term. If the review identifies strong benefits to a wider consolidation strategy, its findings can feed into a future, larger scale digital transformation programme. For now, the priority is to address the immediate challenges and establish a clear, future proof understanding of the Museum's CRM requirements, whether the eventual solution sits within a consolidated platform or remains a discrete system. We are seeking understand technology suppliers and solutions with capability to meet the CRM, membership management and philanthropic fundraising requirements of a large museum group. NHM has identified a number of solutions they would like to explore further and are looking to engage with organisations that provide these solutions. These are: - Membership and philanthropy extensions for Microsoft Dynamics 365 - Enterprise CRM, Not for Profit and Philanthropy solutions - CRM extensions for our existing ticketing platform - A fully integrated membership, philanthropy and ticketing solution - A membership transaction solution as part of an enterprise ticketing system Suppliers with other potential solutions are also invited to respond to this notice. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Customer-Relation-Management-software-package./RAZ4544F89 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/RAZ4544F89 ### Planning Information NHM is undertaking preliminary market engagement to understand the current market for CRM, membership management and philanthropic fundraising solutions suitable for a large museum group. This engagement will help NHM understand available solutions, market capability, implementation considerations, risks, indicative costs and potential procurement options. Records relating to this preliminary market engagement will be retained in line with section 98 of the Procurement Act 2023. Supplier responses will be used to inform NHM’s understanding of the market and may be retained as part of the procurement record. Responses will be shared with NHM’s appointed consultant, Rod Barlow Digital Consultancy Ltd, for the purpose of supporting the market appraisal. NHM does not intend to share identifiable supplier responses with other third parties, except where required by law. Findings may be reported internally or externally in aggregated or anonymised form. The response window closes at 12:00pm BST on Friday 29 May 2026. NHM will review responses and may invite some or all respondents to a follow up discussion. If the number of responses means that NHM cannot meet all interested suppliers, NHM will prioritise engagement based on relevance to the project objectives, including demonstrated experience of CRM, membership and/or fundraising solutions for museums, cultural organisations, visitor attractions or comparable not for profit organisations. Participation in this market engagement is voluntary. Participation, or non-participation, will not advantage or disadvantage any supplier in any future procurement. This notice does not commit NHM to commencing a procurement or awarding any contract. Please note that this process may not result in any future tender or procurement opportunity. NHM retain the right not to proceed from this market engagement to any form of procurement for solutions and services. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/044812-2026 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 15 May 2026 | | Submission deadline | Not specified | | Future notice date | 29 May 2026 | | Award date | Not specified | | Contract period | 1 Jan 2027 - 31 Dec 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NATURAL HISTORY MUSEUM | | Locality | LONDON | | Post town | South West London | | Postcode | SW7 5BD | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham | | Local authority | Kensington and Chelsea | | Electoral ward | Brompton & Hans Town | | Westminster constituency | Kensington and Bayswater | | Delivery location | TLI33 Kensington & Chelsea and Hammersmith & Fulham | ## CPV Codes ### Divisions - 48 - Software package and information systems ### Codes - 48445000 - Customer Relation Management software package ## Release History - 15 May 2026 at 09:57 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/044812-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/044812-2026 15th May 2026 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://www.delta-esourcing.com/respond/RAZ4544F89 - https://www.delta-esourcing.com/tenders/UK-UK-London:-Customer-Relation-Management-software-package./RAZ4544F89 - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0699c2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0699c2.json.