---
title: "Cabinet Office Media Planning and Buying"
ocid: "ocds-h6vhtk-069b89"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069b89"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-069b89.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-069b89.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CABINET OFFICE"
published: "2026-05-19"
---

# Cabinet Office Media Planning and Buying

Buyer: CABINET OFFICE  
Current stage: Award  
OCID: ocds-h6vhtk-069b89

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## Summary

The Cabinet Office has concluded a selective procurement process for a media planning and buying contract under the RM6364: Media and Creative Services framework. This contract, titled "Cabinet Office Media Planning and Buying," is specifically for Lot 1 and will assist in delivering government communications and advertising campaigns. It spans until 14 June 2030, with services provided by Wavemaker Ltd, a large company based in London. The initial term of the contract is four years, commencing on 14 June 2026. The project involves the procurement of services, with a gross value of £420 million, to support both domestic and international government initiatives.

This procurement presents substantial business growth opportunities, particularly for companies specialising in advertising services within the UK, as evidenced by CPV classification 79341000. Businesses equipped to handle rapid communication responses and deliver digital-first and international campaigns would find this contract particularly beneficial. Additionally, organisations skilled in maintaining detailed statements of work and adhering to Key Performance Indicators (KPIs) and Service Level Agreements (SLAs) will have the opportunity to enhance governmental campaign effectiveness, showcasing their strengths in collaborative engagement with the central government.

## Notice

The procurement is for a new call-off contract to provide media planning and buying services for the Cabinet Office and the central Government Communications Service (GCS). These services fall specifically under Lot 1 (Media Strategy, Planning, and Buying) of the replacement RM6364: Media and Creative Services framework. The services will enable the delivery of critical government communications and advertising campaigns. This includes supporting domestic cross-government campaigns, rapid crisis or unforeseen communications, digital-first campaigns via the New Media Unit (NMU), and international programs led by the GREAT campaign and GCS International (GCSI). The contract will have an initial term of four (4) years, running until June 14, 2030, with no option to extend. The supplier will provide these services on a standby, call-off basis. Specific project and campaign requests will be managed using detailed Statements of Work, which will outline pertinent deliverables, Key Performance Indicators (KPIs), and Service Level Agreements (SLAs). Every Statement of Work must be jointly approved by the dedicated Contract Manager and Cabinet Office Commercial.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/045619-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Mar 2026 |
| Contract period | 13 Jun 2026 - 14 Jun 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £350,000,000 |
| Contracts value | £350,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CABINET OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2AS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 19 May 2026 at 08:18 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/045619-2026
- 19 May 2026 at 07:22 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/045595-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/045619-2026
  19th May 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/045595-2026
  19th May 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-16295

## Notice URLs

- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-069b89. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-069b89.json.