---
title: "Virtual Reality Road Safety Production"
ocid: "ocds-h6vhtk-06a4e1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a4e1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06a4e1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06a4e1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "POLICE AND CRIME COMMISSIONER FOR SOUTH WALES"
published: "2026-05-26"
---

# Virtual Reality Road Safety Production

Buyer: POLICE AND CRIME COMMISSIONER FOR SOUTH WALES  
Current stage: Award  
OCID: ocds-h6vhtk-06a4e1

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a4e1)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06a4e1.json)

## Summary

The procurement process initiated by the Police and Crime Commissioner for South Wales has been successfully completed, with the contract awarded to LATE STARTER GROUP LIMITED for creating a bespoke virtual reality road safety production. The project, titled "Virtual Reality Road Safety Production," falls under the industry category of motion picture and video production services. It is scheduled to operate from 1st May 2026 to 30th April 2027, covering various regions in the United Kingdom including UKL15, UKL17, UKL18, and UKL22. The procurement method used was direct, without competition, adhering to legal basis 2023/54. The gross contract value is £84,000.

This tender presents significant business growth opportunities for companies specialising in digital content creation, particularly those proficient in virtual reality and bilingual video production. Small to medium-sized enterprises (SMEs) with capabilities in interactive media and a foothold in the UK public sector can benefit greatly from this type of contract. Given the unique offering required—specifically the creation and translation of VR content—firms with expertise in immersive technology and multilingual adaptations are best positioned to compete for similar tenders in future procurement processes.

## Notice

12 months access to bespoke VR (virtual reality) road safety videos. The making of a bespoke bilingual road safety video interactive with hand held equipment and the translation of existing road safety videos into Welsh language for use in Wales. This product and access to the already existing VR content via the "ICE HUB" are unique to this company.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/049211-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Apr 2026 |
| Contract period | 30 Apr 2026 - 30 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £70,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POLICE AND CRIME COMMISSIONER FOR SOUTH WALES |
| Locality | BRIDGEND |
| Post town | Cardiff |
| Postcode | CF31 3SU |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Bridgend |
| Electoral ward | Brackla East and Coychurch Lower |
| Westminster constituency | Bridgend |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LATE STARTER GROUP |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92111000 - Motion picture and video production services

## Release History

- 26 May 2026 at 16:25 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/049211-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/049211-2026
  26th May 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a4e1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06a4e1.json.