---
title: "Media Buying & Planning Services"
ocid: "ocds-h6vhtk-06a75b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a75b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06a75b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06a75b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT FOR WORK & PENSIONS"
published: "2026-05-28"
---

# Media Buying & Planning Services

Buyer: DEPARTMENT FOR WORK & PENSIONS  
Current stage: Award  
OCID: ocds-h6vhtk-06a75b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a75b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06a75b.json)

## Summary

The Department for Work & Pensions, a central government public authority based in London, has concluded a procurement process titled "Media Buying & Planning Services". This procurement, captured under the Open Contracting Data Standard (OCDS), involved a selective tendering method as part of a framework agreement. The tender process has been completed as of 28th May 2026, with WAVEMAKER LIMITED being awarded the contract on 1st January 2026. The project focuses on advertising services, specifically media buying and planning, with the contract period set to commence on 14th June 2026 and conclude on 13th June 2030. The procurement activities will span various media channels, including TV, Radio, digital channels, and newspapers, providing a comprehensive media strategy for the department.

This contract represents significant potential for businesses in the advertising industry, particularly those specialising in media buying and planning. The large scale of the contract, with a value grossing £114,000,000, highlights extensive opportunities for involvement in high-value government projects. It is particularly appealing for large businesses with the capacity to manage and execute extensive media planning across multiple channels. The involvement of a well-established name like WAVEMAKER LIMITED underscores the level of expertise required, making this an ideal opportunity for businesses looking to demonstrate their capacity to deliver large-scale advertising campaigns effectively.

## Notice

The Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. The Media Planning element Provision of Media Planning Services including identification of best Media Channels and Messaging.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/050198-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 1 Jan 2026 |
| Contract period | 13 Jun 2026 - 13 Jun 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £95,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR WORK & PENSIONS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 9NA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 28 May 2026 at 10:40 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/050198-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/050198-2026
  28th May 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://wavemakerglobal.com/uk/
- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a75b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06a75b.json.