---
title: "CRM & Marketing Cloud Renewal"
ocid: "ocds-h6vhtk-06a939"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a939"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06a939.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06a939.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION"
published: "2026-05-29"
---

# CRM & Marketing Cloud Renewal

Buyer: UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION  
Current stage: Award  
OCID: ocds-h6vhtk-06a939

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a939)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06a939.json)

## Summary

The University of Portsmouth Higher Education Corporation has completed a procurement process for the renewal of their Salesforce CRM and Marketing Cloud contract. This procurement, under the title "CRM & Marketing Cloud Renewal", was managed without prior publication of a call for competition, due to its classification as outside the scope of typical directives. The procurement fell into the industry category of sales or marketing software packages, focusing on goods. Located in the UK region of UKJ31, the procurement culminated in the award of the contract to Academia Ltd on 27th March 2026, with the total contract value amounting to £1,419,463.83.

This tender represents a substantial opportunity for businesses within the technology and software sales industry, particularly those specialising in CRM systems and marketing automation platforms. It underscores the demand for specialised expertise in implementing and maintaining robust software solutions for educational institutions. Suppliers with capabilities in software delivery, customer relationship management, and marketing cloud services, especially those with an established framework proven through previous agreements, are well-positioned to compete in similar future opportunities.

## Notice

The University has a requirement to renew our Salesforce CRM and Marketing Cloud contract for another three years. Covering CRM (Customer Community, Partner Community, Sales Cloud, Service Cloud) & Marketing Cloud (Audiences, Contacts Corporate edition, Business Units, Professional Contacts, SMS Messages and SSL Certificates)

### Lot Information

Lot 1

Salesforce is the University's strategic core CRM and Marketing Cloud system which is a strategic platform for the University. The University has a requirement to renew our Salesforce CRM and Marketing Cloud contract for another three years. Covering CRM (Customer Community, Partner Community, Sales Cloud, Service Cloud) & Marketing Cloud (Audiences, Contacts Corporate edition, Business Units, Professional Contacts, SMS Messages and SSL Certificates)

### Procurement Information

Direct Award call off under Software License Resellers Agreement & Consultancy Services Framework OCID: ocds-h6vhtk-04e549

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/050977-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Mar 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,419,463 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION |
| Locality | PORTSMOUTH |
| Post town | Portsmouth |
| Postcode | PO1 2EG |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ31 Portsmouth |
| Local authority | Portsmouth |
| Electoral ward | St Thomas |
| Westminster constituency | Portsmouth South |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ACADEMIA |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48481000 - Sales or marketing software package

## Release History

- 29 May 2026 at 14:59 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/050977-2026

## Notice URLs

- http://www.port.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06a939. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06a939.json.