---
title: "Media Strategy, Planning and Buying"
ocid: "ocds-h6vhtk-06adb8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06adb8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06adb8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06adb8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT FOR BUSINESS & TRADE"
published: "2026-07-20"
---

# Media Strategy, Planning and Buying

Buyer: DEPARTMENT FOR BUSINESS & TRADE  
Current stage: Award  
OCID: ocds-h6vhtk-06adb8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06adb8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06adb8.json)

## Summary

The Department for Business & Trade, a central government public authority located in London, has completed the procurement process for the contract titled "Media Strategy, Planning and Buying." This contract is focused on media services, specifically including the provision of a marketing operating system alongside planning for paid, owned, and earned media. The procurement was carried out through a selective method, awarded under a framework, and is now in the award stage, effective 26th June 2026 with the end date of 13th June 2029. The contract allows for an optional 12-month extension. The contract value is £80 million GBP with a gross amount of £96 million GBP. Wavemaker Ltd, a large enterprise based in London, has been awarded the contract to deliver these services across the UK and internationally.

This procurement presents significant opportunities for businesses involved in media services, particularly those with capabilities in radio and television services, as classified by CPV codes 92200000. The awarded contract specifies performance metrics such as campaign planning timeline adherence, invoicing accuracy, media plan delivery, and social value through internships. Such performance-oriented contracts offer substantial growth potential for businesses that excel in strategic media approaches and performance accountability. Companies specialising in marketing systems and media planning who meet the framework's competitive criteria could find future similar opportunities attractive for partnership or subcontracting.

## Notice

Provision of Media Strategy, Planning and Buying services. This also includes the provision of a marketing operating system alongside paid, owned and earned planning (including international and domestic capability)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/068133-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Planning, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | 5 Jun 2026 |
| Award date | 4 Jun 2026 |
| Contract period | 25 Jun 2026 - 13 Jun 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000,000 |
| Lots value | Not specified |
| Awards value | £80,000,000 |
| Contracts value | £80,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR BUSINESS & TRADE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2DY |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92100000 - Motion picture and video services
- 92200000 - Radio and television services

## Release History

- 20 Jul 2026 at 10:18 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/068133-2026
- 8 Jun 2026 at 15:00 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/053925-2026
- 4 Jun 2026 at 14:05 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/052901-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/068133-2026
  20th July 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/053925-2026
  8th June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/052901-2026
  4th June 2026 - Pipeline notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-19326
  Redacted Contract

## Notice URLs

- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06adb8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06adb8.json.