---
title: "Strategic Creative Marketing Services"
ocid: "ocds-h6vhtk-06add8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06add8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06add8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06add8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "GA TRAINS LIMITED"
published: "2026-06-26"
---

# Strategic Creative Marketing Services

Buyer: GA TRAINS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-06add8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06add8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06add8.json)

## Summary

GA Trains Limited, a public undertaking based in London, has awarded a contract for "Strategic Creative Marketing Services" to Pablo London Limited via a direct award process. This decision was made due to an urgent need created by the insolvency of their previous creative agency, which was essential for maintaining critical marketing activities. The contract, valued at approximately £7.28 million, commenced on 18th June 2026 and is set to last until 17th June 2028, with an option for a 12-month extension. The procurement is under the "services" category, and the work involves a comprehensive suite of marketing services for various media channels, across several regions within the United Kingdom.

This tender offers significant opportunities for growth in the marketing services industry, particularly for creative agencies capable of delivering integrated campaign developments and brand strategy. Businesses specialising in behaviour change communications, digital and social marketing, and high-quality creative media production are well-suited to compete in this space. The contract ensures secured creative resources annually, dependant on budget, allowing for flexibility and potential retention of the creative team. Consequently, companies that can offer continuity, innovation, and adaptability in marketing strategies stand to benefit significantly from such opportunities.

## Notice

GA Trains Limited (GATL) require a creative agency to provide the full suite of strategic and creative services required to maintain continuity of GATL's brand, customer communications and campaign delivery in order to achieve short to medium term commercial objectives. This includes brand strategy, revenue driving integrated campaign development, behaviour change communications, safety messaging, customer information, and high quality creative production across various media channels such as, TV, Out of Home, Digital, Social, and radio. End to end delivery from insight and concepting through to artwork, film production, asset rollout and cross channel adaptation is required, ensuring consistency, accessibility and adherence to established brand frameworks.

### Procurement Information

GATL's Strategic Creative Agency supplier has gone into administration, and the agency is in the process of being wound down which has created a material risk to the continuity of revenue critical marketing activity. GATL cannot be without the service as the existing contract was not due to expire until 30th June 2026, and contained the option to extend for a further 36 months which GATL had intended to initiate. Accordingly, GATL can rely on Schedule 5 Clause 13 (Urgency) under the Procurement Act 2023 to Direct Award the contract to Pablo London Limited.The requirement also meets the statutory test for unavoidable urgency. The services are strictly necessary to maintain revenue critical communications. The urgency is not attributable to any act or omission by GATL, and the insolvency of the incumbent supplier was sudden and unforeseeable.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/060141-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jun 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Jun 2026 |
| Contract period | 17 Jun 2026 - 17 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £7,275,600 |
| Contracts value | £7,275,600 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GA TRAINS LIMITED |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1EJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PABLO LONDON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 26 Jun 2026 at 09:03 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/060141-2026
- 4 Jun 2026 at 14:52 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/052973-2026
- 4 Jun 2026 at 14:38 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/052948-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/060141-2026
  26th June 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/052973-2026
  4th June 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/052948-2026
  4th June 2026 - Transparency notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-18023

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.pablolondon.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06add8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06add8.json.