---
title: "South Asia ICRs"
ocid: "ocds-h6vhtk-06b3b2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06b3b2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06b3b2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06b3b2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF SALFORD"
published: "2026-08-05"
---

# South Asia ICRs

Buyer: UNIVERSITY OF SALFORD  
Current stage: Award  
OCID: ocds-h6vhtk-06b3b2

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## Summary

The University of Salford recently completed a procurement process for the project titled "South Asia ICRs". This procurement, initiated through an open competition method, was aimed at hiring a supplier to provide two experienced In-Country Representatives (ICRs) to enhance the university’s brand presence and recruitment efforts in South Asia, covering India, Bangladesh, Sri Lanka, and Nepal. The awarding stage, culminating on 5th August 2026, pinpointed White Bridge Education as the successful supplier. The contract is set to commence on 10th August 2026, extending over a potential five-year period, with an initial three-year term followed by two possible one-year extensions. With a primary focus on marketing services, this award, valued at £144,144 gross, is categorised under the services procurement category, with a delivery focus within the UK but centred on South Asian operations.

This tender provides substantial opportunities for business growth, especially for entities proficient in international representation and marketing. Businesses adept in regional regulations, human resources, and financial services frameworks, particularly within the educational sector, stand to benefit immensely. Given the nature of the contract, large-scale suppliers or those specialising in cross-border business environments are well-suited to compete. The requirement for managing financial and operational elements efficiently positions this opportunity as ideal for organisations with robust infrastructures capable of supporting in-country recruitment and on-the-ground marketing endeavours in South Asia.

## Notice

The University of Salford is seeking a Supplier to provide two suitably qualified and experienced In-Country Representatives (ICRs). The ICRs will be responsible for representing the University across South Asia, specifically India, Bangladesh, Sri Lanka and Nepal. The Supplier will provide the legal, HR and financial framework required to support the University's presence and brand development in the region. The successful Supplier will play a key role in supporting recruitment and marketing activities across these markets, with the ICRs working collaboratively to deliver agreed objectives, meet recruitment targets, and operate within an established budget. The successful supplier will be able to work efficiently, in line with local legislation, to ensure that they can source, recruit and on board experienced and qualified ICRs to begin working by 3rd August 2026. The contract will be on a 3+1+1 basis, running for an initial period of three years with two further extensions of 1 year each subject to satisfactory performance. It is essential that the Supplier will be able to manage all aspects of the financial side of the work. Salary remuneration for any representative will be paid monthly and will be subject to local taxes, whilst the operational budget will be closely monitored and reported on regularly to keep us informed. We will also expect the Supplier to have the infrastructure to act as an advisor on the developing regulatory framework.

### Lot Information

Lot 1

Renewal: The contract will be on a 3+1+1 basis, running for an initial period of three years with two further extensions of 1 year each subject to satisfactory performance.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/074348-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Aug 2026 |
| Submission deadline | 29 Jun 2026 |
| Future notice date | Not specified |
| Award date | 2 Aug 2026 |
| Contract period | 9 Aug 2026 - 10 Aug 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £115,000 |
| Lots value | £115,000 |
| Awards value | £120,120 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SALFORD |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M5 4WT |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Ordsall |
| Westminster constituency | Salford |
| Delivery location | TLD3 Greater Manchester |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WHITE BRIDGE EDUCATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 5 Aug 2026 at 15:10 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/074348-2026
- 12 Jun 2026 at 08:54 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/055525-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/074348-2026
  5th August 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/055525-2026
  12th June 2026 - Tender notice on Find a Tender

## Notice URLs

- https://in-tendhost.co.uk/salford/aspx/Home
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06b3b2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06b3b2.json.