---
title: "C0168 - NLPU Cross Distributor Campaign"
ocid: "ocds-h6vhtk-06b61d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06b61d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06b61d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06b61d.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "THE NATIONAL LOTTERY COMMUNITY FUND"
published: "2026-06-16"
---

# C0168 - NLPU Cross Distributor Campaign

Buyer: THE NATIONAL LOTTERY COMMUNITY FUND  
Current stage: Tender  
OCID: ocds-h6vhtk-06b61d

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## Summary

The National Lottery Community Fund, based in Birmingham, is inviting tenders for the "C0168 - NLPU Cross Distributor Campaign," focusing on public relations services within the United Kingdom. This procurement, identified under CPV code 79416000, is currently in the tender stage and applies an open, competitive flexible procedure. It is expected to be a high-impact, consumer-facing PR campaign aimed at enhancing The National Lottery's brand strategy later this year. The process is structured in two stages, with the PSQ and NDA submission deadline on 13 July 2026 and the tender submission deadline on 17 August 2026. The contract is valued at approximately £2,074,998 and will commence on 11 September 2026 with potential renewals extending to 2028.

This tender presents significant opportunities for growth among creative communications and public relations agencies that can deliver impactful campaigns. The contract appeals particularly to businesses adept at managing and executing large-scale PR activities aligning with established brand strategies. Additionally, the procurement process encourages the participation of SMEs, offering a comprehensive canvas for creative agencies to leverage their expertise in designing innovative and strategic PR initiatives. Agencies that can demonstrate strong technical capabilities and align with economic and quality criteria, as outlined in the PSQ, will find this tender particularly opportune for expansion and establishing a prominent partnership with a major public authority entity.

## Notice

The National Lottery Community Fund (Fund), on behalf of the National Lottery Promotions Unit (NLPU) is running a procurement process to identify a suitably qualified Supplier for the provision of PR support services as part of the Cross Distributor Campaign. The supplier will be an experienced creative communications and public relations agency who will design, develop, and deliver a high-impact, consumer-facing PR campaign at the latter end of 2026. This campaign will align with and enhance the broader "The National Lottery" (TNL) brand strategy and build on the established success of previous NLPU initiatives such as historic birthday/cross distributor campaigns.

### Lot Information

Lot LOT-0000

Renewal: 2 x 12 month extension options available

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/056723-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jun 2026 |
| Submission deadline | 17 Aug 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 11 Sep 2026 - 10 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,074,998 |
| Lots value | £2,074,998 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE NATIONAL LOTTERY COMMUNITY FUND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B15 1TR |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Edgbaston |
| Westminster constituency | Birmingham Edgbaston |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 16 Jun 2026 at 14:02 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/056723-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/056723-2026
  16th June 2026 - Tender notice on Find a Tender

## Notice URLs

- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=106437&TID100111537&B=
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.tnlcommunityfund.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06b61d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06b61d.json.