---
title: "291 Harrow Road Sales Agent Appointment"
ocid: "ocds-h6vhtk-06bbc9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bbc9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06bbc9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06bbc9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WESTMINSTER CITY COUNCIL"
published: "2026-06-24"
---

# 291 Harrow Road Sales Agent Appointment

Buyer: WESTMINSTER CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-06bbc9

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## Summary

Westminster City Council has completed the procurement process to appoint a sales agent for the 291 Harrow Road Estate Regeneration project. The contract, awarded to Knight Frank LLP, covers marketing management consultancy services focusing on the private sale homes at this location in London (region UKI32). The contract is valued at GBP 2,165,315 and will run from January 2026 until December 2032. The procurement was conducted under the CCS RM6168 Estate Management Services Framework without a prior call for competition, ensuring compliance with the Directive 2014/24/EU. The procurement category falls under services, explicitly targeting marketing and sales efforts both domestically and internationally.

This tender opens up significant opportunities for businesses specialising in marketing management consultancy, particularly those with experience in real estate and regeneration projects. Companies that can provide comprehensive sales and marketing strategies, including international campaigns, and those who have established a strong presence in the UK real estate market would be well-suited to benefit from this contract. The long-term nature of the award ensures growth potential for the supplier by securing a stable project engagement over six years. Additionally, operating under the Crown Commercial Service framework might simplify future opportunities for businesses already familiar with or operating under this system.

## Notice

Procurement to appoint a supplier to deliver sales agent and associated services for private sale homes at the 291 Harrow Road Estate Regeneration. The contract will run for six years (January 2026 to December 2032) and is being awarded via a call-off under the CCS RM6168 Estate Management Services Framework, Lot 3 (Agency and Lease Management).

### Lot Information

Lot 1

Provision of early consultancy and design input for the private sale flats and show home during the pre-construction phase to late 2026, together with delivery of UK and international sales and marketing activities, including overseas campaigns and events.

### Procurement Information

The Council conducted a compliant procurement via a call-off under the Crown Commercial Service RM6168 Framework. As the framework was itself procured in accordance with the requirements of Directive 2014/24/EU, contracts awarded under it do not require separate publication in the Official Journal of the European Union (OJEU). In line with the framework rules, an expression of interest was issued and seven pre-qualified suppliers selected onto the framework opted into the opportunity. This ensured competition, transparency, and equal treatment within the framework structure. Accordingly, the contract award without prior OJEU publication is lawful, as it relies on a valid framework agreement already established in compliance with the Directive, and the call-off process has been conducted in accordance with its terms.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/059259-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jun 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Jun 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,165,315 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WESTMINSTER CITY COUNCIL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1E 6QP |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI32 Westminster |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KNIGHT FRANK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 24 Jun 2026 at 09:25 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/059259-2026

## Notice URLs

- http://www.westminster.gov.uk
- https://wcc.ukp.app.jaggaer.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bbc9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06bbc9.json.