---
title: "IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums"
ocid: "ocds-h6vhtk-06bf62"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bf62"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06bf62.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06bf62.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "IMPERIAL WAR MUSEUMS"
published: "2026-06-29"
---

# IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums

Buyer: IMPERIAL WAR MUSEUMS  
Current stage: Tender  
OCID: ocds-h6vhtk-06bf62

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06bf62.json)

## Summary

The Imperial War Museums, a central government public authority in London, is inviting tenders for digital analytics support services under the title "IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums." This procurement process is in the tender stage with key deadlines including the end of the tender period on 31st July 2026 and the award period set to conclude by 28th September 2026. The contract, valued at £160,000 with a gross value of £192,000, will cover data analysis services and is to be executed through an open, competitive flexible procedure. The procurement demands the contractor to possess expertise in using tools like Google Analytics, Google Tag Manager, and Power BI. The digital analytics support project intends to enhance the museums' capacity for data insight generation, with the contract term running from 15th October 2026 to 14th June 2028, with possible extensions. The project location is the United Kingdom, and all submissions must be made electronically in English.

This tender presents substantial business growth opportunities for companies specialising in data analysis services, particularly those with a track record in handling digital analytics using specified tools. Companies with a pragmatic, collaborative approach, and capability to translate reporting into actionable insights are well-positioned to compete. It is particularly suitable for SMEs and VCSEs given the diverse evaluation criteria, which includes qualitative assessments, social value contributions, cost considerations, and presentation performance. Success in securing this tender could enhance an organisation's reputation in the public sector while expanding its portfolio in analytics services within cultural and historical institutions.

## Notice

IWM is tendering for Digital Analytics Support. We are looking for a professional company with a pragmatic and collaborative approach and proven track record of analysing digital data to work with us. We are looking to improve our data analysis and build our ability to generate insight. Potential providers should have experience of working with Google Analytics, Google Tag Manager and Power BI, and turning reporting into practical insight. Access Code: 4843A87K2K For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Data-analysis-services./4843A87K2K To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/4843A87K2K

### Lot Information

Lot 1

Renewal: IWM have the option to extend the contract by two further one year periods. These will be offered at IWM's discretion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/060878-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jun 2026 |
| Submission deadline | 31 Jul 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 14 Oct 2026 - 14 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £160,000 |
| Lots value | £160,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | IMPERIAL WAR MUSEUMS |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 6HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 29 Jun 2026 at 14:53 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/060878-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/060878-2026
  29th June 2026 - Tender notice on Find a Tender

## Notice URLs

- https://www.delta-esourcing.com/
- https://www.delta-esourcing.com/respond/4843A87K2K
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Data-analysis-services./4843A87K2K
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bf62. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06bf62.json.