---
title: "Safer Road Users Media"
ocid: "ocds-h6vhtk-06bf99"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bf99"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06bf99.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06bf99.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "KENT COUNTY COUNCIL"
published: "2026-07-15"
---

# Safer Road Users Media

Buyer: KENT COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-06bf99

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bf99)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06bf99.json)

## Summary

Kent County Council has completed the procurement process for the "Safer Road Users Media" campaign, focusing on media buying services to enhance road safety awareness. The procurement, labelled under the industry category of advertising services, was conducted under a selective procurement method, with the process culminating in the award stage on 15th July 2026. The contract, valued at GBP 720,000, was awarded to WAVEMAKER LIMITED and covers various regions across the United Kingdom including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK. The contract commenced on 10th July 2026 and is set to end by 13th June 2027, with an option for a renewal of up to 36 months based on performance and funding availability.

This tender provides significant growth opportunities for businesses specialising in advertising and media procurement, particularly those capable of handling large-scale and regionally diverse campaigns. Companies with expertise in targeted media buying for public campaigns would find this project aligns well with their capabilities. In addition, businesses with a strong understanding of framework agreements and selective procurement methods can position themselves advantageously for similar future contracts. Engaging in this contract not only offers financial benefits but also allows businesses to showcase their services on a national stage, potentially opening doors to further public sector collaborations.

## Notice

Media Buying for Safer Road Users Campaigns

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/066728-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 9 Jun 2026 |
| Contract period | 9 Jul 2026 - 13 Jun 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £720,000 |
| Contracts value | £720,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KENT COUNTY COUNCIL |
| Locality | MAIDSTONE |
| Post town | Rochester |
| Postcode | ME14 1XQ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ4 Kent |
| ITL 3 | TLJ45 Mid Kent |
| Local authority | Maidstone |
| Electoral ward | Penenden Heath |
| Westminster constituency | Maidstone and Malling |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 15 Jul 2026 at 11:41 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/066728-2026
- 30 Jun 2026 at 07:24 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/060991-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/066728-2026
  15th July 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/060991-2026
  30th June 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://wavemakerglobal.com/uk/
- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.kent.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bf99. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06bf99.json.