---
title: "BTA2219 Mobility Data"
ocid: "ocds-h6vhtk-06bfdd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bfdd"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06bfdd.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06bfdd.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2026-06-30"
---

# BTA2219 Mobility Data

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Tender  
OCID: ocds-h6vhtk-06bfdd

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## Summary

The British Tourist Authority, trading as VisitBritain/VisitEngland, is inviting tenders for the BTA2219 Mobility Data project. This open procurement process aims to acquire anonymised mobility data to enhance VisitBritain's data suite and improve its Media Mix Model. Located in Birmingham, the project falls under the Information Technology Services and Data Services industry categories. With a contract value of £330,000, tenders must be submitted by 4th August 2026, and the contract award is anticipated by 15th September 2026. The procurement follows a competitive flexible procedure with a two-stage process to shortlist three suppliers based on presentations.

This tender offers significant opportunities for businesses specialising in data analytics, mobile data services, and IT services, particularly those familiar with mobile SDKs, GPS, and passive WiFi technologies. SMEs are encouraged to participate in this above-threshold contract, with the potential for a three-year term if extensions are granted. Businesses with the ability to deliver high-quality data solutions and competitively priced services could find this an appealing opportunity to expand their portfolio and influence the UK's tourism data strategies.

## Notice

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain's marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

### Lot Information

Lot 1

Options: The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years.

Renewal: The contract may be extended for 2 x periods of up to 12 months, at the discretion of the BTA, subject to supplier performance and required approvals. So, a potential total contract term of 3 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/061118-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jun 2026 |
| Submission deadline | 4 Aug 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Nov 2026 - 30 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £330,000 |
| Lots value | £330,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222300 - Information technology services
- 72300000 - Data services

## Release History

- 30 Jun 2026 at 10:12 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/061118-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/061118-2026
  30th June 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-18403
  Instructions to tenderers including details of evaluation methodology and how to tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-18404
  Tenderers must complete this document to show whether and how they can deliver BTA's requirements
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-18405
  Document that tenderers must complete and sign
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-18406
  Tenderers must complete this document to show their prices

## Notice URLs

- https://visitbritain.force.com/s/Welcome
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06bfdd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06bfdd.json.