---
title: "Media Buying Services for National Highways"
ocid: "ocds-h6vhtk-06c175"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c175"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c175.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c175.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NATIONAL HIGHWAYS LIMITED"
published: "2026-07-01"
---

# Media Buying Services for National Highways

Buyer: NATIONAL HIGHWAYS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-06c175

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c175)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06c175.json)

## Summary

The procurement process, titled "Media Buying Services for National Highways," was managed by National Highways Limited, a central government public authority based in Birmingham, United Kingdom. This tender falls under the services industry category, specifically targeting advertising services, and was processed through a selective method as an award under a framework. The award stage is complete, with the contracting process dated 1st July 2026, and the contract is set to commence on 14th July 2026 and conclude on 13th June 2027. The procurement aimed to support marketing campaigns that align with the government's economic growth mission.

This tender provides potential opportunities for businesses specialising in media buying services, especially those with a capacity to support large-scale, strategic communications campaigns for public sector entities. Companies similar in scale to Wavemaker Limited, the awarded supplier, which are well-versed in managing substantial marketing budgets within the public sector domain, would be well-suited to compete. The framework arrangement implies that the procurement was designed to leverage existing partnerships, potentially allowing for future collaboration opportunities within National Highways' strategic initiatives.

## Notice

The Marketing and Events Team manages "paid-for" marketing campaigns that aim to assist NH in delivering the Communications Strategy, as well as meeting the Government's "Kickstarting Economic Growth" mission. The Strategic Communications team (which includes Campaigns and Insight and Evaluation) shares the same responsibility but focusing on our owned and earned campaigns. All our campaigns are a key tool in helping the company meet several KPIs.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/061819-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 1 Jun 2026 |
| Contract period | 13 Jul 2026 - 13 Jun 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL HIGHWAYS LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6GA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 1 Jul 2026 at 13:41 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/061819-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/061819-2026
  1st July 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://nationalhighways.co.uk
- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c175. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06c175.json.