---
title: "RUG - Rugby Town Centre Wayfinding Strategy"
ocid: "ocds-h6vhtk-06c185"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c185"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c185.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c185.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "RUGBY BOROUGH COUNCIL"
published: "2026-07-01"
---

# RUG - Rugby Town Centre Wayfinding Strategy

Buyer: RUGBY BOROUGH COUNCIL  
Current stage: Planning  
OCID: ocds-h6vhtk-06c185

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## Summary

The Rugby Borough Council is currently in the planning stage of a procurement process titled "RUG - Rugby Town Centre Wayfinding Strategy," focused on the design, supply, and installation of physical wayfinding items. This initiative, located in Rugby, United Kingdom (UKG13 region), aims to enhance town connectivity and integrates with the new Rugby place brand. The procurement falls under the services category, particularly targeting the signage and maintenance sectors. The process involves engagement through a transactional survey, with a milestone date scheduled for 1st July 2026. Future notices are expected by 1st September 2026.

This tender presents a significant opportunity for businesses involved in producing or designing signage, sign materials, or maintenance services. Companies with expertise in urban branding and integrating wayfinding solutions within conservation areas are particularly well-suited to compete. The project is designed to create synergies with the town's conservation values while enhancing its infrastructure, offering long-term engagement opportunities over the contract period starting 1st December 2026 and concluding on 30th November 2036.

## Notice

The Borough Council is seeking the services of a suitably skilled and experienced Provider to design, supply and install a number of physical wayfinding items, as guided by and in compliance with the concepts of the Wayfinding Strategy (Appendix A). The aim of the project is to improve connectivity across the town and help 'stitch' key destinations and routes together. Sign locations have been determined based on the findings of analysis work. The new sign designs have been developed to respond sensitively to the conservation area while also aligning with the newly developed Rugby place brand, helping to create a cohesive and recognisable identity across the town centre. The implementation of the services is required to be completed within four stages.

### Planning Information

Transactional Survey Process via Tender Portal

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/061846-2026 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | 1 Sep 2026 |
| Award date | Not specified |
| Contract period | 1 Dec 2026 - 30 Nov 2036 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | RUGBY BOROUGH COUNCIL |
| Locality | RUGBY |
| Post town | Coventry |
| Postcode | CV21 2RR |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Rugby |
| Electoral ward | Benn |
| Westminster constituency | Rugby |
| Delivery location | TLG13 Warwickshire CC |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation
- 50 - Repair and maintenance services

### Codes

- 34928470 - Signage
- 34928471 - Sign materials
- 34928472 - Sign posts
- 50230000 - Repair, maintenance and associated services related to roads and other equipment
- 50800000 - Miscellaneous repair and maintenance services

## Release History

- 1 Jul 2026 at 14:05 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/061846-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/061846-2026
  1st July 2026 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c185. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06c185.json.