---
title: "Making Food Better Consumer Tracker"
ocid: "ocds-h6vhtk-06c498"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c498"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c498.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c498.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FOOD STANDARDS AGENCY"
published: "2026-07-06"
---

# Making Food Better Consumer Tracker

Buyer: FOOD STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-h6vhtk-06c498

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c498)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06c498.json)

## Summary

The Food Standards Agency, a central government public authority based in York, United Kingdom, has completed the procurement process for the "Making Food Better Consumer Tracker" under the Making Food Better programme. This initiative aims to help small and medium-sized food businesses reduce calorie, sugar, saturated fat, and salt content, alongside portion sizes. The award was granted to Ipsos (market research) Limited in London, focusing on services within the market and social research industry category. The procurement method used was direct, conducted below the threshold without competition. This contract, valued at £66,000 gross, began on 6th July 2026 and is set to end on 31st March 2027, with a potential extension of up to four weeks. The procurement reached its award stage on the same date of inception.

This tender presents significant opportunities for businesses involved in market research, especially those with expertise in social research services. Companies with capabilities in developing methodologies for surveys and those experienced in engaging Northern Ireland's demographic for consumer insights would find this project beneficial for growth. The project's focus on consumer health and food standards aligns with trends towards healthier consumer products, providing businesses a platform to demonstrate competencies in driving industry change. While Ipsos secured this particular contract, similar opportunities may arise as the programme continues, offering prospects for various businesses looking to influence policy and consumer behaviour in the food industry.

## Notice

This work is commissioned under the Making Food Better programme (previously known as the Eating Well Choosing Better Programme) which aims to support small and medium sized food businesses to reduce the calorie, sugar, saturated fat and salt content of the food they produce, sell or serve, as well as reducing portion sizes. The Making Food Better survey (previously known as the Eating Well Choosing Better survey) was historically a biannual online survey first completed in November 2017. In May 2020, the FSA made the decision to convert from a biannual survey to an annual survey made up of a representative sample of 600 Northern Ireland adults. The most recent survey (2024) was conducted by Ipsos and published in February 2025. The FSA has committed to completing the Making Food Better Consumer Tracker annually using the Computer Assisted Personal Interviewing (CAPI) interviewing method (methodology detailed later). The previous methodology can be viewed on the FSA website.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/063338-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 5 Jul 2026 |
| Contract period | 5 Jul 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £55,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FOOD STANDARDS AGENCY |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 7PR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Guildhall |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS (MARKET RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 79310000 - Market research services
- 79315000 - Social research services

## Release History

- 6 Jul 2026 at 15:33 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/063338-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/063338-2026
  6th July 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.food.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c498. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06c498.json.