---
title: "Rail Network Customer Interfaces Merger: Structure, Purpose & Principles"
ocid: "ocds-h6vhtk-06c8ce"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c8ce"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c8ce.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c8ce.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DFT OPERATOR LIMITED"
published: "2026-07-10"
---

# Rail Network Customer Interfaces Merger: Structure, Purpose & Principles

Buyer: DFT OPERATOR LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-06c8ce

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## Summary

The public procurement process was initiated by DfT Operator Limited for the project titled "Rail Network Customer Interfaces Merger: Structure, Purpose & Principles." This tender falls under the services category, specifically targeting advertising and marketing services, as classified by CPV code 79340000. The contract was awarded to M&C Saatchi (UK) Limited, a large supplier, after a limited procurement method was employed. The contract value totals £3,000,000 and was signed on 23rd June 2026. DfT Operator Limited, the buyer, is based in London and operates under public law in the transportation sector. Although the procurement stage is complete, the contract had provisions for extension up to 24 months, indicating flexibility in its execution. The process was conducted without prior publication of a call for competition, aligning with further competition procedures under the RM6124 Communications Marketplace.

This tender offers substantial opportunities for businesses specializing in creative marketing services to expand their operations in the public transportation sector. Firms that could leverage this opportunity include those with established capabilities in developing brand strategies and brand experience frameworks. Taking part could offer valuable insights into governmental procurement processes and facilitate networking with key public sector entities like DfT Operator Limited. Participating businesses will benefit the most if they can deliver high-quality creative solutions within the competitive pricing model outlined by the award criteria. Such engagements enable firms to strengthen their portfolios and enhance their market presence within the UK and potentially beyond.

## Notice

DfT Operator Limited ("DFTO") has placed this contract following a further competition procedure in compliance with the RM6124 Communications Marketplace. This contract for creative marketing services has been competed and awarded to support DFTO by developing a brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles (the "Requirement").

### Lot Information

Lot 1

This contract is for creative marketing services that will support DFTO by developing an overarching brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles.

Options: Extension provisions up to a further 24 (Twenty-Four) months cumulatively at the discretion of DFTO.

### Procurement Information

This contract has been placed in compliance with the further competition procedure of the RM6124 Communications Marketplace. The Contract Notice identifier: 2021/S 000-018833.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/065289-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 22 Jun 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £3,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DFT OPERATOR LIMITED |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 8SW |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Waterloo & South Bank |
| Westminster constituency | Vauxhall and Camberwell Green |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 10 Jul 2026 at 14:37 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/065289-2026

## Notice URLs

- https://www.gov.uk/government/organisations/dft-operator-limited

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c8ce. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06c8ce.json.