{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06c942-2026-07-13T10:40:20+01:00",
    "date": "2026-07-13T10:40:20+01:00",
    "ocid": "ocds-h6vhtk-06c942",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-06c942",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "BTA2200 Strategic media buying & planning services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "mainProcurementCategory": "services",
        "description": "Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying",
        "lots": [
            {
                "id": "1",
                "description": "Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "id": "D_OUTSIDE_SCOPE",
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "This requirement was procured using a direct award without competition using the GCA (was CCS), Media and Creative Services framework RM6364: Lot 1 which includes one supplier Wavemaker trading as WPP650."
    },
    "awards": [
        {
            "id": "065495-2026-1",
            "relatedLots": [
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            ],
            "status": "active",
            "hasSubcontracting": true,
            "subcontracting": {
                "value": {
                    "amount": 3750000,
                    "currency": "GBP"
                },
                "description": "Kinetic Worldwide trading as WPP OOH - Poster services. Fifty Technology Ltd - technology-first media partner, delivering strategy, planning and activation through proprietary data and AI"
            },
            "suppliers": [
                {
                    "id": "GB-FTS-184605",
                    "name": "WAVEMAKER LIMITED Trading as WPP650."
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-148655",
            "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
            "identifier": {
                "legalName": "British Tourist Authority t/a VisitBritain/VisitEngland"
            },
            "address": {
                "streetAddress": "Victoria Square House, Victoria Square",
                "locality": "Birmingham",
                "region": "UKG31",
                "postalCode": "B2 4AJ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Procurement Team",
                "email": "procurement@visitbritain.org"
            },
            "roles": [
                "buyer",
                "reviewBody",
                "mediationBody",
                "reviewContactPoint"
            ],
            "details": {
                "url": "https://www.visitbritain.com/en",
                "buyerProfile": "https://visitbritain.force.com/s/Welcome",
                "classifications": [
                    {
                        "id": "BODY_PUBLIC",
                        "scheme": "TED_CA_TYPE",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Tourism"
                    }
                ]
            },
            "additionalContactPoints": [
                {
                    "email": "procurement@visitbritain.org"
                }
            ]
        },
        {
            "id": "GB-FTS-184605",
            "name": "WAVEMAKER LIMITED Trading as WPP650.",
            "identifier": {
                "legalName": "WAVEMAKER LIMITED Trading as WPP650."
            },
            "address": {
                "streetAddress": "Sea Containers, 18 Upper Ground, London, SE1 9ET",
                "locality": "London",
                "region": "UK",
                "postalCode": "SE1 9ET",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "oliver.garner@wppmedia.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-148655",
        "name": "British Tourist Authority t/a VisitBritain/VisitEngland"
    },
    "contracts": [
        {
            "id": "065495-2026-1",
            "awardID": "065495-2026-1",
            "status": "active",
            "value": {
                "amount": 60000000,
                "currency": "GBP"
            },
            "dateSigned": "2026-06-14T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "2",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 1
            }
        ]
    },
    "language": "en"
}