---
title: "BTA2200 Strategic media buying & planning services"
ocid: "ocds-h6vhtk-06c942"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c942"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c942.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06c942.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2026-07-13"
---

# BTA2200 Strategic media buying & planning services

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-06c942

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c942)  
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## Summary

The procurement process for "BTA2200 Strategic media buying & planning services" was conducted by the British Tourist Authority, trading as VisitBritain/VisitEngland, based in Birmingham, UK. This contract, classified under the advertising services industry category, involved strategic media buying and planning services. The procedure was completed using a direct award under the RM6364 framework, which included a limited procurement method without prior publication. The contract was awarded on 14th June 2026 to WAVEMAKER LIMITED, trading as WPP650, following the complete award stage. Although the procurement process was carried out as a direct award, the associated contract remains active, valued at £60 million, and requires delivery across the UK.

For businesses looking to capitalise on public procurement opportunities, such tenders present significant growth potential in the advertising services sector. Particularly beneficial for large enterprises, such as those with expertise in media strategy and technology-driven planning, this contract exemplifies opportunities for companies capable of delivering innovative media solutions. The contract facilitates subcontracting, which involves partners like Kinetic Worldwide and Fifty Technology Ltd, thus broadening potential collaborations. Businesses proficient in AI-driven media strategies or with a robust subcontracting network might find such contracts advantageous for demonstrating their value in high-budget procurement opportunities.

## Notice

Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying

### Lot Information

Lot 1

Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying

### Procurement Information

This requirement was procured using a direct award without competition using the GCA (was CCS), Media and Creative Services framework RM6364: Lot 1 which includes one supplier Wavemaker trading as WPP650.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/065495-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 13 Jun 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £60,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER LIMITED TRADING AS WPP650. |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 13 Jul 2026 at 09:40 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/065495-2026

## Notice URLs

- https://visitbritain.force.com/s/Welcome
- https://www.visitbritain.com/en

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06c942. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06c942.json.