---
title: "Media Strategy, Planning and Buying Services"
ocid: "ocds-h6vhtk-06cbe7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06cbe7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06cbe7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06cbe7.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DRIVER AND VEHICLE STANDARDS AGENCY"
published: "2026-07-15"
---

# Media Strategy, Planning and Buying Services

Buyer: DRIVER AND VEHICLE STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-h6vhtk-06cbe7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06cbe7)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06cbe7.json)

## Summary

The Driver and Vehicle Standards Agency (DVSA), a central government public authority in the United Kingdom, has completed a selective procurement process for "Media Strategy, Planning and Buying Services". The procurement falls under the services category, specifically advertising and marketing services. The contract, awarded under the framework, is situated in the UK with the service encompassing various marketing campaigns such as the "Ready to Pass?" Campaign and other digital and data initiatives. The award, announced on 15th July 2026, was granted to Wavemaker Limited T/A WPP 650, with the contract beginning on 18th June 2026, and set to run until 12th June 2028 with an optional 12-month extension available.

This tender presents substantial opportunities for businesses in the advertising and marketing sector, specifically those capable of crafting and executing comprehensive media strategies and planning. Large organisations, especially those experienced in handling government contracts and capable of delivering high-impact marketing solutions, would find this contract particularly beneficial. The robust nature of the services required provides significant potential for growth in brand reputation and partnership with central government bodies. The procurement under a selective method suggests a well-defined competitive landscape where businesses with a strong track record and established frameworks will likely thrive.

## Notice

Media planning and buying services to support marketing campaigns across DVSA, including the Ready to Pass? Campaign, DE recruitment, Digital and Data, and campaigns supporting other services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/066884-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Jun 2026 |
| Contract period | 17 Jun 2026 - 12 Jun 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £810,000 |
| Contracts value | £810,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DRIVER AND VEHICLE STANDARDS AGENCY |
| Locality | BRISTOL |
| Post town | Bristol |
| Postcode | BS5 0DA |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK51 Bristol, City of |
| Local authority | Bristol, City of |
| Electoral ward | Lawrence Hill |
| Westminster constituency | Bristol East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER LIMITED T/A WPP 650 |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 15 Jul 2026 at 14:36 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/066884-2026
- 15 Jul 2026 at 11:51 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/066743-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/066884-2026
  15th July 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/066743-2026
  15th July 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06cbe7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06cbe7.json.