---
title: "Search Engine Optimisation Agency (Market Engagement)"
ocid: "ocds-h6vhtk-06cd20"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06cd20"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06cd20.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06cd20.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "YORKSHIRE PURCHASING ORGANISATION"
published: "2026-07-16"
---

# Search Engine Optimisation Agency (Market Engagement)

Buyer: YORKSHIRE PURCHASING ORGANISATION  
Current stage: Planning  
OCID: ocds-h6vhtk-06cd20

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06cd20.json)

## Summary

The Yorkshire Purchasing Organisation (YPO), a sub-central government public authority located in Wakefield, UK, is in the planning stage of a procurement process titled "Search Engine Optimisation Agency (Market Engagement)". This tender is focused on acquiring services within the industry category of web search engine provision. The YPO is seeking an agency to support organic customer acquisition through online search engines and AI search tools, with an initial contract duration of 12 months starting on 1st September 2026, potentially extending up to three years. Interested parties must register and submit responses to the market engagement by 23:59 on 23rd July 2026.

This tender presents significant opportunities for businesses specialising in search engine optimisation and digital marketing to expand their reach and service offerings to a public authority. It is particularly suitable for small and medium-sized enterprises (SMEs) given the tender's explicitly stated suitability for such businesses. Successful bidders will find this an excellent opportunity to establish or enhance their credentials in the public sector while potentially extending the contract based on performance. The strategic importance of this contract, combined with the potential for extensions, provides a solid foundation for sustained business growth.

## Notice

YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools.

### Planning Information

YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools.
Please see Market Engagement Questionnaire within Atamis.
To register your interest in this Market Engagement, please access the supplier portal using the link below:
https://ypo2.my.site.com/s/Welcome
Once logged in, please search for the project using the details below: 
Project Reference: C0956
Project Name: Search Engine Optimisation Agency (Market Engagement)
Please ensure you register your interest and submit any required response by the stated deadline.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/067368-2026 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | 30 Jul 2026 |
| Award date | Not specified |
| Contract period | 31 Aug 2026 - 31 Aug 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | YORKSHIRE PURCHASING ORGANISATION |
| Locality | WAKEFIELD |
| Post town | Wakefield |
| Postcode | WF2 0XE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE45 Wakefield |
| Local authority | Wakefield |
| Electoral ward | Wrenthorpe and Outwood West |
| Westminster constituency | Wakefield and Rothwell |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 16 Jul 2026 at 14:28 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/067368-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/067368-2026
  16th July 2026 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://ypo2.my.site.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06cd20. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06cd20.json.