--- title: "Aberdeen Destination Marketing and Development Service" ocid: "ocds-h6vhtk-06ce78" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ce78" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06ce78.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06ce78.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "ABERDEEN CITY COUNCIL" published: "2026-07-20" --- # Aberdeen Destination Marketing and Development Service Buyer: ABERDEEN CITY COUNCIL Current stage: Planning OCID: ocds-h6vhtk-06ce78 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ce78) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06ce78.json) ## Summary Aberdeen City Council is in the planning stage for the procurement of a city-focused Aberdeen Destination Marketing and Development Service, aimed at bolstering the city’s profile as a leading visitor hub. This initiative, classified under marketing services, is part of the services category and will be funded by the Aberdeen Visitor Levy set to commence on 1 April 2027. The council is seeking market engagement insights to shape the procurement process, with future notice expected by 10 November 2026. The location of focus is Aberdeen City, indicating opportunities for local and regional tourism stakeholders. This planning stage reflects a preliminary phase to inform procurement, suggesting that the council has yet to finalise any decisional outcomes or deadlines related to the tender. This procurement process offers significant opportunities for businesses within the tourism, marketing, and consultancy sectors, particularly those with expertise in destination marketing, visitor engagement, and economic development. Businesses capable of delivering comprehensive city promotion and tourism services, which enhance Aberdeen's cultural, leisure, and business tourism offerings, would be well-suited to compete. The project's aim to amplify visitor numbers and accommodation demand suggests potential growth for firms that can innovate in marketing strategies, business engagement, and visitor economy development. SMEs and large companies alike with experience in these areas, alongside convention and business event activities, could find lucrative contract opportunities through this procurement initiative. ## Notice Aberdeen City Council is seeking market engagement to inform the potential procurement of a city-focused Aberdeen Destination Marketing and Development Service, funded through the Aberdeen Visitor Levy, which is due to apply from 1 April 2027. The proposed service would support Aberdeen's position as a leading visitor destination by delivering destination marketing, city promotion, market intelligence, business engagement, product development and visitor economy development activity. It would seek to increase awareness of Aberdeen, grow visitor numbers and length of stay, support accommodation demand, amplify the city's cultural, events, heritage, hospitality, leisure and business tourism offer, and contribute to the city's wider economic transition. The service is expected to focus on Aberdeen city while recognising that the wider regional offer -- including landscapes, coastline, castles, golf, food and drink, outdoor activity and touring itineraries -- forms an important part of the destination proposition. The Council is also interested in how the service should interface with convention bureau and business events activity where this supports additional visitors, bed nights and economic value for the city. This Prior Information Notice is for market engagement only. It is not a call for competition and does not commit the Council to a procurement, contract award or any particular delivery model. ### Lot Information Lot 1 Aberdeen City Council is considering the procurement of an Aberdeen Destination Marketing and Development Service to support the objectives of the Aberdeen Visitor Levy and the sustainable growth of the city's visitor economy. The service is expected to be delivered as a city-focused programme for Aberdeen. Its purpose will be to promote Aberdeen as a distinctive destination for leisure and business visitors, encourage people to visit, stay longer and spend more, and support the development of a strong visitor offer across the city's venues, events, festivals, culture, attractions, hospitality and tourism businesses. The anticipated scope may include destination marketing and communications, city promotion, business engagement, visitor economy development, product and itinerary development, travel trade support, market intelligence, performance evaluation and reporting. Where included within the final scope, the service may also interface with convention bureau and business events activity where this supports additional visitors, accommodation bed nights and economic value for Aberdeen. The service will be expected to complement, rather than duplicate, wider regional destination activity, while maintaining a clear focus on improving Aberdeen's position as a visitor destination. It will also be expected to support transparent public reporting on the use and impact of Visitor Levy proceeds, including evidence of outputs, outcomes and performance against agreed indicators. This notice is intended to inform market engagement and procurement planning. Any future procurement will be subject to Council approvals, final service specification, available budget and the applicable procurement process. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/068074-2026 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Jul 2026 | | Submission deadline | Not specified | | Future notice date | 10 Nov 2026 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £900,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ABERDEEN CITY COUNCIL | | Locality | ABERDEEN | | Post town | Aberdeen | | Postcode | AB16 5GB | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM5 North Eastern Scotland | | ITL 3 | TLM50 Aberdeen City and Aberdeenshire | | Local authority | Aberdeen City | | Electoral ward | Midstocket/Rosemount | | Westminster constituency | Aberdeen North | | Delivery location | TLM50 Aberdeen City and Aberdeenshire | ## CPV Codes ### Divisions - 63 - Supporting and auxiliary transport services; travel agencies services - 75 - Administration, defence and social security services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 63513000 - Tourist information services - 75125000 - Administrative services related to tourism affairs - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79411100 - Business development consultancy services - 79413000 - Marketing management consultancy services - 79951000 - Seminar organisation services - 79956000 - Fair and exhibition organisation services ## Release History - 20 Jul 2026 at 08:46 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/068074-2026 ## Notice URLs - http://www.aberdeencity.gov.uk - https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000837836 - https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=837836 - https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00231 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06ce78. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06ce78.json.