---
title: "Digital Marketing Solution for the Recruitment of Foster Carers"
ocid: "ocds-h6vhtk-06cf7e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06cf7e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06cf7e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06cf7e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "HARTLEPOOL BOROUGH COUNCIL"
published: "2026-07-21"
---

# Digital Marketing Solution for the Recruitment of Foster Carers

Buyer: HARTLEPOOL BOROUGH COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-06cf7e

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## Summary

Hartlepool Borough Council, acting as the buying organisation, has awarded a contract for a "Digital Marketing Solution for the Recruitment of Foster Carers" to GI SOLUTIONS GROUP LIMITED. This procurement falls under the "services" category and is located in Hartlepool, specifically targeting the UK's public authority sub-central government sector. The procurement, conducted through a direct method below threshold without competition, commenced on 1st July 2026 and is set to conclude by 30th June 2027. Key dates include the contract's signing on 29th June 2026, reflecting an active stage in the procurement lifecycle, namely the award stage.

This tender presents significant opportunities for business growth, especially for companies specialising in data-driven marketing and analytics services. GI SOLUTIONS GROUP LIMITED, a large-scale enterprise based in Leicester, was selected due to its unique capability in delivering large-scale consumer data analytics, which is critical for the recruitment of foster carers. Businesses offering similar marketing services, particularly those that can leverage big data for targeted campaigns, could find opportunities in such public sector contracts, given the increasing emphasis on innovative and efficient recruitment methodologies.

## Notice

Hartlepool Borough Council is facing sustained pressure in meeting the needs of children in care, driven in part by a shortage of foster carers locally and nationally. This has increased reliance on higher-cost Independent Fostering Agencies and residential placements, impacting both financial sustainability and placement stability for children. To address this, the Council is commissioning GoInspire to deliver a data-driven fostering recruitment campaign. GoInspire utilises advanced analytics and large-scale consumer data to identify and target individuals most likely to become foster carers. Following a review of the market, no other supplier has been identified that offers an equivalent data-led recruitment methodology at scale. GoInspire's proven track record and specialised capability mean they are uniquely positioned to deliver this service and will support improved outcomes for children in care while contributing to the financial sustainability of the service.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/068538-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Jun 2026 |
| Contract period | 30 Jun 2026 - 30 Jun 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £54,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HARTLEPOOL BOROUGH COUNCIL |
| Locality | HARTLEPOOL |
| Post town | Cleveland |
| Postcode | TS24 8AY |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC3 Tees Valley |
| ITL 3 | TLC31 Hartlepool and Stockton-on-Tees |
| Local authority | Hartlepool |
| Electoral ward | Victoria |
| Westminster constituency | Hartlepool |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GI SOLUTIONS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 21 Jul 2026 at 08:50 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/068538-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/068538-2026
  21st July 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.goinspire.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06cf7e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06cf7e.json.