---
title: "Executive Digital Leadership Development Programme"
ocid: "ocds-h6vhtk-06d023"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d023"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06d023.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06d023.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "HYWEL DDA UNIVERSITY LOCAL HEALTH BOARD"
published: "2026-07-21"
---

# Executive Digital Leadership Development Programme

Buyer: HYWEL DDA UNIVERSITY LOCAL HEALTH BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-06d023

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d023)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06d023.json)

## Summary

The procurement process for the Executive Digital Leadership Development Programme, initiated by Hywel Dda University Local Health Board, aims to enhance leadership capabilities within the digital transformation context. This tender is located in Carmarthen, Wales, under the industry category of Research and Development Consultancy Services. This contract, valued at £57,840 including VAT, moves from award to completion without competition, adhering to the direct procurement method. Managed by the NHS Wales Shared Services Partnership, the award was given to Walk Digital Ltd. The contract period extends from 1st August 2026 to 31st January 2028, focusing on delivering structured development in strategic leadership and innovation. Key interactions with the buying organisation are facilitated by Lowri James.

This procurement presents substantial growth opportunities for businesses specialising in executive leadership development, particularly those capable of delivering complex digital transformation and leadership diagnostics. Small to medium-sized enterprises (SMEs) with a strong background in digital-era mindset transformation and proprietary methodologies, like Modern Mindset Theory, are well-suited for such contracts. The exclusivity and specialised nature of the programme methodology highlight a niche market opportunity, especially for suppliers with proven experience in public sector and digital leadership initiatives. The selected supplier, Walk Digital Ltd, showcases the potential for skill growth and market penetration within this sector.

## Notice

Hywel Dda University Health Board's (HDUHB) Workforce and OD Directorate is seeking to award a contract for the provision of an Executive Digital Leadership Development Programme. The programme will support the development of leadership capabilities required to drive digital transformation across the organisation, equipping participants with the skills, knowledge and confidence to lead change initiatives effectively. The programme will provide structured learning and development opportunities focused on leadership, strategic thinking, change management and innovation. The intended outcome is to strengthen leadership capacity, support organisational transformation objectives and improve organisational performance. Market research undertaken by the Health Board has identified Adapt2Digital as the only supplier currently known to provide the specialist combination of executive leadership development, digital-era mindset transformation, leadership diagnostics, coaching and mentoring required to meet the programme objectives. Adapt2Digital is the creator and sole owner of Modern Mindset Theory, The Dilyn Way(tm) change framework, The Power of ONE methodology and specialist digital-leadership profiling tools. These proprietary methodologies and assessment tools form a core component of the proposed programme and are exclusive to the supplier. With more than 15 years' experience supporting UK and international public-sector leaders, Adapt2Digital has developed and refined its methodologies through delivery of transformation and leadership programmes within complex organisational environments. Market research indicates that whilst alternative providers offer elements of leadership development, coaching or organisational change support, no other supplier has been identified that offers the same combination of proprietary methodologies, digital-leadership diagnostics and integrated development approach required for this programme. The Health Board considers the proposed contract to represent value for money. Benchmarking undertaken against comparable executive leadership and digital transformation programmes indicates that the proposed costs are commensurate with the specialist nature of the services being provided. The programme has been developed within an approved budget and has been structured to maximise outcomes, impact and long-term organisational benefit whilst ensuring the prudent use of public funds. Adapt2Digital is the only supplier currently identified as capable of delivering an evidence-based, digitally focused and sustainable leadership development programme that meets the Health Board's specific requirements. The supplier's exclusive intellectual property, specialist expertise and established public-sector track record provide the rationale for the proposed direct award.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/068828-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Jul 2026 |
| Contract period | 31 Jul 2026 - 31 Jan 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £48,200 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HYWEL DDA UNIVERSITY LOCAL HEALTH BOARD |
| Additional buyers | NHS WALES SHARED SERVICES PARTNERSHIP |
| Locality | CARMARTHEN |
| Post town | Swansea |
| Postcode | SA31 3BT |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Taff's Well |
| Westminster constituency | Cardiff North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WALK DIGITAL |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73200000 - Research and development consultancy services

## Release History

- 21 Jul 2026 at 15:06 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/068828-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/068828-2026
  21st July 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://hduhb.nhs.wales/
- https://nwssp.nhs.wales/ourservices/procurement-services/
- https://www.adapt2digital.com/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d023. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06d023.json.