---
title: "EasyPeasy parenting app"
ocid: "ocds-h6vhtk-06d0b7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d0b7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06d0b7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06d0b7.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRACKNELL FOREST BOROUGH COUNCIL"
published: "2026-07-22"
---

# EasyPeasy parenting app

Buyer: BRACKNELL FOREST BOROUGH COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-06d0b7

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06d0b7.json)

## Summary

Bracknell Forest Borough Council awarded a contract for the 'EasyPeasy Parenting app', a service aimed at providing advice and support to parents of children under five, focusing on child development and additional support services. The procurement process, which was complete and classified under services, specifically addressed the education and training industry category. Character Counts Ltd, an SME based in London, was chosen as the supplier. The procurement method used was direct, under the threshold without competition, and the contract was signed on 30th June 2026, with the active contract period commencing on 1st July 2026 and concluding on 30th June 2029. The delivery is set for the UKJ11 region, aligning with the location of the buying organisation.

This tender presents significant growth potential for businesses in the education and technology sectors, primarily those experienced in app development and parental services, given the specific requirements of the app to support child development. SMEs with expertise in educational and training services, particularly those capable of providing innovative digital solutions, are well-positioned to benefit from similar opportunities. The contract value of £96,000 highlights the investment level, suggesting robustness for businesses equipped to deliver high-quality services within competitive pricing structures. This opportunity aligns well with businesses looking to expand their service offerings to public authorities, especially in the sub-central government sector.

## Notice

EasyPeasy is an app for parents of chidlren under five, it offers advice and support to parents to support their child's development and signposts parents to other support needs.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/069103-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Jun 2026 |
| Contract period | 30 Jun 2026 - 30 Jun 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £96,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRACKNELL FOREST BOROUGH COUNCIL |
| Locality | BRACKNELL |
| Post town | Reading |
| Postcode | RG12 1JD |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ15 Berkshire East |
| Local authority | Bracknell Forest |
| Electoral ward | Town Centre & The Parks |
| Westminster constituency | Bracknell |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CHARACTER COUNTS |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80000000 - Education and training services

## Release History

- 22 Jul 2026 at 11:00 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/069103-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/069103-2026
  22nd July 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://www.bracknell-forest.gov.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d0b7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06d0b7.json.