---
title: "Google Ads Direct Advertising Services"
ocid: "ocds-h6vhtk-06d1e8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d1e8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06d1e8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06d1e8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)"
published: "2026-07-24"
---

# Google Ads Direct Advertising Services

Buyer: TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)  
Current stage: Award  
OCID: ocds-h6vhtk-06d1e8

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06d1e8.json)

## Summary

Transport for Wales Rail Limited, a prominent utility buyer situated in Pontypridd, United Kingdom, has recently completed a direct award contract for "Google Ads Direct Advertising Services". The procurement, categorised under advertising and marketing services, is aimed at enhancing its digital marketing and pay-per-click advertising activities. Identified under the procurement ID TFW1030.00, the contract was awarded on 23rd July 2026 to Google UK Limited, and it was procured through a direct method owing to Google's unique capacity to provide the required services. This contract, valued at a gross amount of GBP 6,000,000 and commencing on 6th August 2026, is intended to last until 4th August 2029, with options for two additional one-year extensions, ensuring ongoing service efficiency and direct marketing management.

This procurement presents growth opportunities mainly for businesses involved in digital marketing, advertising, and technology services, especially those seeking to partner in providing ancillary services or innovative solutions that could complement Google's offerings. While the direct award to Google underscores the specificity in required services and suppliers, ancillary businesses that can offer supportive tools or analytics related to digital advertising could find adjacent opportunities in collaborations or subcontracting arrangements. This tender thus demonstrates a sustained investment in digital marketing by the public sector, highlighting potential areas of development for tech-centric service providers.

## Notice

Provision of Google Ads advertising services via a direct arrangement with Google. The contract supports ongoing digital marketing and pay-per-click PPC advertising activity, enabling Transport for Wales to manage advertising directly with Google and improve efficiency.

### Procurement Information

Google is the sole provider of the Google Ads platform and associated advertising services. As the requirement is for direct billing and access to Google Ads advertising inventory, no alternative supplier can provide the same services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/070240-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jul 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 22 Jul 2026 |
| Contract period | 5 Aug 2026 - 4 Aug 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £5,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER) |
| Locality | PONTYPRIDD |
| Post town | Cardiff |
| Postcode | CF37 4TH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Pontypridd Town |
| Westminster constituency | Pontypridd |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOOGLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 24 Jul 2026 at 11:16 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/070240-2026
- 23 Jul 2026 at 12:06 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/069709-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/070240-2026
  24th July 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/069709-2026
  23rd July 2026 - Transparency notice on Find a Tender

## Notice URLs

- http://www.tfwrail.wales
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d1e8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06d1e8.json.