--- title: "Feel Good Suffolk AI and Digital Offer Development" ocid: "ocds-h6vhtk-06d42e" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d42e" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06d42e.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06d42e.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "SUFFOLK COUNTY COUNCIL" published: "2026-07-27" --- # Feel Good Suffolk AI and Digital Offer Development Buyer: SUFFOLK COUNTY COUNCIL Current stage: Planning OCID: ocds-h6vhtk-06d42e [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d42e) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06d42e.json) ## Summary Suffolk County Council is currently in the planning stage for a procurement project titled "Feel Good Suffolk AI and Digital Offer Development," focused on enhancing public health services through digital solutions. This initiative is classified under the IT services category, specifically targeting consulting, software development, internet, and support. The project is set in Ipswich, UK, with an engagement deadline for potential suppliers on 16th August 2026. The aim is to incorporate AI-enabled solutions to improve user interaction on the Feel Good Suffolk service, supporting services related to healthy lifestyles such as smoking cessation and weight management. Key dates include a planned start for contract services in January 2027, with a potential extension through June 2028, and a future notice anticipated for 15th October 2026. This tender presents significant business growth opportunities, particularly for SMEs specialising in AI technology, digital health solutions, and IT services. Companies with expertise in developing adaptive digital platforms and data-driven user engagement tools will find this project aligned with their capabilities. The procurement offers a preliminary budget of approximately £113,000 for a 12-month pilot, with the prospect for further expansion, making it an attractive opportunity for businesses aiming to innovate in public health technology while supporting a sub-central government authority in enhancing community health outcomes. ## Notice Suffolk County Council (Public Health and Communities) is undertaking soft market testing to inform a potential future procurement of an AI-enabled digital solution to support the Feel Good Suffolk (FGS) service. FGS is a lifestyle service supporting residents to stop smoking, manage a healthy weight and increase physical activity. The current digital offer is primarily static and does not provide personalised, adaptive support to users. The Council is exploring opportunities to enhance the digital front door through the introduction of an AI-enabled solution which may include: * A chatbot embedded within the existing FGS website to support user navigation, provide evidence-based information and improve access to services * AI-driven functionality to support pathway personalisation, including predicting user engagement, adherence and outcomes * Ongoing digital support to maintain behaviour change through tailored follow-up, prompts and engagement tools The proposed solution should support improved user engagement, provide personalised and accessible support, generate data-driven insights and align with relevant data protection, safeguarding and ethical AI requirements. This soft market testing exercise is exploratory and non-evaluative. It is intended to inform the Council's understanding of market capability, delivery models, timescales and indicative costs within an anticipated budget envelope of approximately PS113,000 for an initial pilot period of up to 12 months. Subject to future requirements and approvals, there may be an option to extend the contract for up to a further 6 months. This notice does not constitute a call for competition or a commitment to procure. ### Planning Information Potential suppliers are invited to participate in a soft market testing exercise by completing an Expression of Interest response available via the following link: https://forms.cloud.microsoft/e/s2c7brgVZH Deadline for responses: 16/08/2026 This engagement aims to: • understand market capability and available solutions • explore delivery approaches and technical options • gather indicative costs and implementation considerations • inform the development of a future procurement strategy • identify potential suppliers that may be able to deliver the required services The Council may undertake further market engagement activities, which could include supplier presentations, clarification discussions and/or wider engagement sessions. Participation is voluntary and will not influence any future procurement process. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/070741-2026 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Jul 2026 | | Submission deadline | Not specified | | Future notice date | 15 Oct 2026 | | Award date | Not specified | | Contract period | 1 Jan 2027 - 31 Dec 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £169,500 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SUFFOLK COUNTY COUNCIL | | Locality | IPSWICH | | Post town | Ipswich | | Postcode | IP1 2BX | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH6 Suffolk | | ITL 3 | TLH62 Ipswich | | Local authority | Ipswich | | Electoral ward | Gipping | | Westminster constituency | Ipswich | | Delivery location | TLH14 Suffolk CC | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72000000 - IT services: consulting, software development, Internet and support ## Release History - 27 Jul 2026 at 11:14 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/070741-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/070741-2026 27th July 2026 - Preliminary market engagement notice on Find a Tender ## Notice URLs - http://www.suffolk.gov.uk - https://forms.cloud.microsoft/e/s2c7brgVZH - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06d42e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06d42e.json.