--- title: "IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums" ocid: "ocds-h6vhtk-06dc31" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06dc31" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06dc31.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06dc31.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "IMPERIAL WAR MUSEUMS" published: "2026-08-05" --- # IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums Buyer: IMPERIAL WAR MUSEUMS Current stage: Tender OCID: ocds-h6vhtk-06dc31 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06dc31) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06dc31.json) ## Summary The Imperial War Museums (IWM) in London, UK, is currently at the 'tender' stage for a contract titled "IWM/2627/DE/3512: SEO/GEO Consultancy Services for Imperial War Museums." This procurement falls under the industry categories of 'Data management services,' 'Internet services,' 'Advertising and marketing services,' and 'Marketing management consultancy services.' The IWM is a public authority operating within central government. The tender process is open, following a competitive flexible procedure with a tender submission deadline set for 7th September 2026. The prospective contract will commence on 1st December 2026 and may extend until 30th November 2030, offering a valued opportunity estimated at up to £210,000 gross. Key stages in the procurement include PSQ evaluation, tender evaluations, and a presentation stage. This opportunity is ideal for businesses with expertise in SEO, AI visibility within search engines, and consultancy services in digital marketing and data management. SMEs and VCSEs are especially encouraged, with the procurement process geared to consider qualitative, social value, cost, and presentation evaluations. The successful bidder will collaborate with IWM's teams to enhance online discoverability and optimisation strategies, thus contributing to increased audience engagement and improved commercial outcomes. This contract represents a significant opportunity for businesses aiming to expand their footprint in the UK's public sector by offering specialised consultancy services that align with IWM's strategic digital objectives. ## Notice Imperial War Museums (IWM) is seeking a supplier to provide ongoing consultancy and advisory support for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and AI search visibility across its websites and digital estate. The appointed supplier will work closely with IWM's content, digital and technical teams to improve organic search performance, online discoverability and visibility within both traditional search engines and AI-driven search and answer platforms. Services are expected to include: *Technical SEO audits and recommendations *Content optimisation and content strategy *Keyword research and search intent analysis *Generative Engine Optimisation (GEO) and AI visibility consultancy *Answer engine optimisation for AI assistants and answer engines *Structured data and schema markup recommendations *Search analytics, reporting and performance measurement *User journey optimisation and conversion improvement *Website discoverability and indexing improvements *Training, knowledge transfer and capability building for internal teams The supplier will support IWM in increasing reach and visibility across search engines and AI-powered discovery platforms, improving audience engagement and commercial outcomes, establishing meaningful performance measures and future-proofing digital discoverability strategies within an evolving search landscape. IWM is advertising a two-year contract, with the option to extend by two further one-year periods. Please note that the advertised value of the contract anticipates that IWM will choose to use both contract extensions. Tenderbox Access Code: Z7D9YGM2Y4 For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Data-management-services./Z7D9YGM2Y4 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/Z7D9YGM2Y4 ### Lot Information Lot 1 Renewal: The Client has the option to extend the contract by two further one-year periods. These will be offered at the Client's discretion. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/074105-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Competitive flexible procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Aug 2026 | | Submission deadline | 7 Sep 2026 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Dec 2026 - 30 Nov 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £175,000 | | Lots value | £175,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | IMPERIAL WAR MUSEUMS | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 6HZ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | St George's | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | Not specified | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 72322000 - Data management services - 72400000 - Internet services - 79340000 - Advertising and marketing services - 79413000 - Marketing management consultancy services ## Release History - 5 Aug 2026 at 10:44 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/074105-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/074105-2026 5th August 2026 - Tender notice on Find a Tender ## Notice URLs - https://www.delta-esourcing.com/ - https://www.delta-esourcing.com/respond/Z7D9YGM2Y4 - https://www.delta-esourcing.com/tenders/UK-UK-London:-Data-management-services./Z7D9YGM2Y4 - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06dc31. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06dc31.json.