---
title: "MARKET RESEARCH ON HEALTHY AGEING"
ocid: "ocds-h6vhtk-06decf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06decf"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06decf.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06decf.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "HYWEL DDA UNIVERSITY HEALTH BOARD"
published: "2026-08-07"
---

# MARKET RESEARCH ON HEALTHY AGEING

Buyer: HYWEL DDA UNIVERSITY HEALTH BOARD  
Current stage: Tender  
OCID: ocds-h6vhtk-06decf

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06decf.json)

## Summary

The Hywel Dda University Health Board, based in Carmarthen, UK, is conducting an active tendering process titled "Market Research on Healthy Ageing" within the services category. The procurement aims to commission research service providers to gain insights into healthy ageing among adults aged 40 and over in the Hywel Dda area. This open competition process began on 7th August 2026, with the deadline for tender submissions set for 4th September 2026. Interested parties can make enquiries until 26th August 2026. The contract, valued at up to £50,000, will cover a period from 1st October 2026 to 31st March 2027 and will largely focus on regional impacts in the Carmarthen area.

This tender offers substantial opportunities for businesses specialising in research and development consultancy services, particularly those with expertise in health or social care. By participating, businesses can contribute to shaping health policies and interventions that are effective in addressing needs and improving services related to ageing. Companies with a strong background in mixed-methods research and those that can deliver high-quality insights into behavioural and communication aspects will be well suited to compete. The tender is especially favourable for SMEs, aligning with the lot's suitability criteria, providing an entry point into public sector contracts and fostering potential future collaborations with healthcare institutions.

## Notice

Hywel Dda University Health Board (HDUHB) is seeking to commission a provider to undertake research which will help inform service planning, identify unmet needs, and support decision making for commissioning, policy development, and partnership working. The aim of the research is to generate robust insights into the needs, behaviours, attitudes, and market opportunities related to healthy ageing in the HDUHB area, enabling informed strategy and service design. The research will address four (4) key objectives: * Population Insights * Market and Service Landscape * Behavioural and Communication Insights * Strategic and Commissioning Insight The research will focus on adults aged 40 years and over, including priority subgroups, recognising that healthy ageing begins well before older age and that preventative interventions are most effective when adopted earlier in life. The research will also explore how different population groups perceive, experience, and engage with healthy ageing, identifying opportunities to improve preventative health outcomes and service delivery. A robust mixed-methods research approach will be used, combining quantitative, qualitative, and secondary research elements to provide a comprehensive understanding of healthy ageing needs, behaviours, experiences, and future opportunities.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/075161-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Aug 2026 |
| Submission deadline | 4 Sep 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Sep 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | £50,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HYWEL DDA UNIVERSITY HEALTH BOARD |
| Additional buyers | NHS WALES SHARED SERVICES PARTNERSHIP |
| Locality | CARMARTHEN |
| Post town | Swansea |
| Postcode | SA31 3BT |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Taff's Well |
| Westminster constituency | Cardiff North |
| Delivery location | TLL14 South West Wales |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73200000 - Research and development consultancy services

## Release History

- 7 Aug 2026 at 09:39 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/075161-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/075161-2026
  7th August 2026 - Tender notice on Find a Tender

## Notice URLs

- http://nwssp.nhs.wales/ourservices/procurement-services/
- https://etenderwales.ukp.app.jaggaer.com/home.html
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06decf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06decf.json.