---
title: "2026-821 Social for Campaign Media Buying"
ocid: "ocds-h6vhtk-06dfaf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06dfaf"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06dfaf.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06dfaf.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2026-08-10"
---

# 2026-821 Social for Campaign Media Buying

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Tender  
OCID: ocds-h6vhtk-06dfaf

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## Summary

The Agriculture and Horticulture Development Board (AHDB), a public authority under sub-central government classification, is inviting proposals for its tender titled "2026-821 Social for Campaign Media Buying." This procurement is focused on the advertising and marketing services industry category and aims to develop, deliver, implement and optimise paid social campaigns across various food sectors such as Beef & Lamb, Pork, and Dairy. Located in Coventry, United Kingdom, the procurement is in the tender stage, with submissions closing on 16th September 2026 at noon. The contract is set to commence on 1st April 2027, lasting for an initial period of two years with potential extensions, and includes a substantial budget of approximately £6 million over five years.

This open procurement method presents a valuable opportunity for businesses specialising in social media planning and buying, particularly those with robust experience in food and drink sectors and a profound understanding of health-conscious consumer audiences. Ideal participants should demonstrate expertise across platforms like Meta, TikTok, and Pinterest, and possess a track record of enhancing campaign performance and ROI. With a focus on quality, accounting for 70% of the award criteria, this tender offers significant growth potential for companies adept in large-scale paid social campaigns and interested in partnering with AHDB to drive strategic marketing initiatives.

## Notice

AHDB is seeking an experienced social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns across its Beef & Lamb, Pork and Dairy sectors. Campaign activity will support and integrate with AHDB's broader always on marketing programme, ensuring a coordinated and impactful approach across campaign bursts and key periods. They will work alongside the current social media agency who develop the creative content for campaigns and manage paid advertising outside of campaign bursts. The successful agency will act as a partner to AHDB, working collaboratively to maximise the campaign performance, audience engagement and return on investment. The agency will bring proven expertise in delivering high-performing consumer food and drink campaigns, leveraging audience insight, data-driven planning and platform-specialist knowledge to achieve both awareness, reach and behavioural change objectives, while delivering measurable business outcomes. The successful agency should demonstrate: * Strong experience planning and buying large-scale paid social campaigns. * Experience within food or drink * Strong understanding of health-conscious and family audiences. * Expertise across Meta, TikTok, Pinterest and future social platforms. * A proven track record of delivering measurable improvements in campaign performance and return on investment * Excellent analytical capability, reporting and insight generation. This opportunity closes at NOON on the 16th September 2026. Please use link https://defra-family.force.com/s/Welcome to access this opportunity. Initial contract start date is 1st April 2027 Budget is approx.. PS6 million over 5 years (VAT inclusive), roughly PS1.2 million per annum, but this will vary on requirements by AHDB. Initial contract is for 2 years with 1+1+1 options to extend.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/075543-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Aug 2026 |
| Submission deadline | 16 Sep 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2027 - 31 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | £5,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 10 Aug 2026 at 08:28 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/075543-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/075543-2026
  10th August 2026 - Tender notice on Find a Tender

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://defra-family.force.com/s/WelcomeSubmissionswillnotbeacceptedoutsideoftheeSourcingportal
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06dfaf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06dfaf.json.