--- title: "BTA2201 - Social Media Monitoring & Scheduling Tool" ocid: "ocds-h6vhtk-06e0a2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e0a2" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e0a2.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e0a2.json" source: "Find A Tender Service" current_stage: "Award" buyer: "British Tourist Authority t/a VisitBritain/VisitEngland" published: "2026-08-10" --- # BTA2201 - Social Media Monitoring & Scheduling Tool Buyer: British Tourist Authority t/a VisitBritain/VisitEngland Current stage: Award OCID: ocds-h6vhtk-06e0a2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e0a2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06e0a2.json) ## Summary The British Tourist Authority, trading as VisitBritain/VisitEngland, procured a social media monitoring and scheduling tool for use across the UK. The requirement covers managing social media content output, scheduling posts, sourcing content, monitoring activity and producing reports. This is a business software and IT services requirement, falling within IT services including software development, internet and support. The buyer is a public tourism organisation based in Birmingham, and the service supports its social media operations rather than physical works or goods delivery. Relevant suppliers are those providing social media management platforms, publishing and scheduling tools, monitoring and listening functions, content-sourcing features, analytics and reporting, with the ability to support an organisation operating across the UK. The procurement is complete and has been awarded through the Government Commercial Agency RM1557.14 G-Cloud 14 Framework Agreement. It used a limited award procedure without prior publication of a call for competition, rather than an open competition. The contract was awarded to Runtime Collective t/a Brandwatch on 23 July 2026 for £138,925.44, and the contract is active. One electronic bid was received. Price was the stated award criterion. The published process relates to one lot, which is marked cancelled, while the associated award and contract are recorded as active. The requirement was covered by the Government Procurement Agreement. No contract period is stated in the procurement outcome. This outcome demonstrates established demand from VisitBritain/VisitEngland for an integrated social media intelligence and publishing capability, delivered through the G-Cloud 14 route. A credible future competitor would need a mature platform that can manage content workflows, schedule activity across social channels, monitor owned and wider online conversations, support content sourcing and turn activity into clear reports. The successful supplier was a large organisation, indicating that the buyer accepted a provider with the resources to support a public tourism body and its continuing communications activity. Suppliers should therefore be able to demonstrate reliable software delivery, implementation and support, robust monitoring and analytics, and the operational capacity to manage a substantial organisational account through a government framework. ## Notice Management of social media content output, scheduling, sourcing monitoring, and reporting. Awarded via Government Commercial Agency (GCA) RM1557.14 G-Cloud 14 ### Lot Information Lot 1 Management of social media content output, scheduling, sourcing monitoring, and reporting. Awarded via Government Commercial Agency (GCA) RM1557.14 G-Cloud 14 ### Procurement Information Awarded via Government Commercial Agency (GCA) RM1557.14 G-Cloud 14 Framework Agreement ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/075928-2026 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Aug 2026 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 23 Jul 2026 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £138,925 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | British Tourist Authority t/a VisitBritain/VisitEngland | | Locality | BIRMINGHAM | | Postcode area | Birmingham | | Postcode | B2 4AJ | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | Runtime Collective t/a Brandwatch | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72000000 - IT services: consulting, software development, Internet and support ## Release History - 10 Aug 2026 at 17:02 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/075928-2026 ## Notice URLs - https://visitbritain.force.com/s/Welcome - https://www.brandwatch.com/ - https://www.visitbritain.com/en ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e0a2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e0a2.json.