--- title: "BTA2209 - Domestic Sentiment Tracker 2026" ocid: "ocds-h6vhtk-06e0a4" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e0a4" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e0a4.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e0a4.json" source: "Find A Tender Service" current_stage: "Award" buyer: "British Tourist Authority t/a VisitBritain/VisitEngland" published: "2026-08-10" --- # BTA2209 - Domestic Sentiment Tracker 2026 Buyer: British Tourist Authority t/a VisitBritain/VisitEngland Current stage: Award OCID: ocds-h6vhtk-06e0a4 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e0a4) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06e0a4.json) ## Summary The British Tourist Authority, trading as VisitBritain and VisitEngland, procured domestic tourism market research services for VisitEngland, VisitScotland and Visit Wales. The requirement is a Domestic Sentiment Tracker, designed to monitor consumer sentiment and intentions across UK adults. Research covers overnight trips in the UK and abroad, day trips, business trips, sustainability, the cost of living crisis and other topics agreed each month. The work is intended to produce consistent, robust and nationally representative data, with data and reports supplied to the tourism insights teams. Findings will support internal and external analysis and be reported to the wider tourism industry. Delivery covers the United Kingdom. The procurement is complete and the contract was awarded to IPSOS (MARKET RESEARCH) LTD. The contract was signed on 17 June 2026 for £256,580. The process used a limited procedure as a call-off following further competition under the CCS/GCA RM6126 Research & Insights Dynamic Purchasing System, without a prior call for competition. Three bids were received, all electronically. Evaluation weighted technical quality at 60%, social value at 10% and price at 30%. The requirement was covered by the Government Procurement Agreement. The procurement record identifies research services as the category and shows one requirement, with the award recorded as active. This award indicates demand from VisitBritain and its partner tourism organisations for recurring, structured evidence about domestic travel behaviour and consumer sentiment. Suppliers well placed for comparable work would need strong market research capability, experience designing and delivering nationally representative research among UK adults, and the capacity to track results consistently over time. Credible delivery would require reliable monthly data collection, robust analysis and clear reporting for specialist insights teams and a wider industry audience. Relevant expertise includes tourism research, travel intentions, day and business travel, sustainability, cost-of-living impacts and the ability to accommodate agreed ad hoc topics. The evaluation also shows that technical quality and social value carried greater weight than price. ## Notice BTA2209 - Domestic Sentiment Tracker. Further Competition via CCS RM6126 Research and Insights DPS ### Lot Information Lot 1 Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS. In May 2020, VisitEngland, VisitScotland and Visit Wales launched an ongoing research project with the objective to track developments in regard to domestic tourism and recovery of the industry post-pandemic. The findings are made publicly available. The results from this research should enable VisitEngland, VisitScotland and Visit Wales to continue consistently tracking consumer sentiment in regard to: * the current cost of living crisis, * overnight trip intentions of UK adults (UK and abroad), * day trip intentions, * business trip intentions, * sustainability * and other ad hoc topics each month. The research objectives would provide consistent, robust and nationally representative data, which is delivered to the agreed timelines, delivering data and reports to the VisitEngland, VisitScotland and Visit Wales insights teams, that will report to the tourism industry at large and be used as a basis for analysis internally and externally. Additional information: Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS. ### Procurement Information Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/075930-2026 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Aug 2026 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 17 Jun 2026 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £256,580 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | British Tourist Authority t/a VisitBritain/VisitEngland | | Locality | BIRMINGHAM | | Postcode area | Birmingham | | Postcode | B2 4AJ | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | IPSOS (MARKET RESEARCH) LTD | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73110000 - Research services ## Release History - 10 Aug 2026 at 17:03 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/075930-2026 ## Notice URLs - https://visitbritain.force.com/s/Welcome - https://www.ipsos.com/en - https://www.visitbritain.com/en ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e0a4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e0a4.json.