---
title: "CRM partner agency tender"
ocid: "ocds-h6vhtk-06e13d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e13d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e13d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e13d.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "SOUTH WESTERN RAILWAY LIMITED"
published: "2026-08-11"
---

# CRM partner agency tender

Buyer: SOUTH WESTERN RAILWAY LIMITED  
Current stage: Planning  
OCID: ocds-h6vhtk-06e13d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e13d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06e13d.json)

## Summary

SOUTH WESTERN RAILWAY LIMITED, a UK-based public undertaking, is planning to procure a CRM partner agency to enhance its customer marketing initiatives. The tender, titled "CRM partner agency tender," falls under the marketing services industry category and encompasses multiple regions within the UK. Currently in the planning stage, this competitive flexible procedure aims to appoint an agency that will operate as an extended team to provide strategic input, journey mapping, analysis, and activation. Key timeline details include a future notice date of 21st September 2026, with the tender period ending on 4th December 2026, and the award period concluding on 19th February 2027. The contract is expected to commence on 1st April 2027 and may be extended up to 31st March 2031.

This tender presents significant growth opportunities for businesses specialising in marketing services, particularly those experienced in customer relationship management and paid media activation. Companies that can provide strategic marketing insights and demonstrate proficiency in improving journey mapping and leveraging audience data are well-suited to participate. Given the open nature of the procurement method, the tender invites competitive bids and offers a valuable chance for agencies looking to establish or strengthen their presence in the UK's public procurement market. With the possibility of long-term collaboration through optional extensions, this tender is an attractive prospect for businesses aiming to expand their service offerings and clientele.

## Notice

SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/076190-2026 |
| Notice type | UK3 - Planned Procurement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Aug 2026 |
| Submission deadline | 4 Dec 2026 |
| Future notice date | 21 Sep 2026 |
| Award date | Not specified |
| Contract period | 31 Mar 2027 - 31 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTH WESTERN RAILWAY LIMITED |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9LQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 11 Aug 2026 at 11:26 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/076190-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/076190-2026
  11th August 2026 - Planned procurement notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e13d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e13d.json.