---
title: "Housing 21 - Seeking 'Expressions of Interest' ( EOI) - Developing an Extra Care Value Narrative"
ocid: "ocds-h6vhtk-06e25c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e25c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e25c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e25c.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "Housing 21"
published: "2026-08-12"
---

# Housing 21 - Seeking 'Expressions of Interest' ( EOI) - Developing an Extra Care Value Narrative

Buyer: Housing 21  
Current stage: Planning  
OCID: ocds-h6vhtk-06e25c

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## Summary

Housing 21 is planning to appoint a specialist communications and brand agency to develop an evidence-based value narrative for its Extra Care business. The work will explain the value of Extra Care to future residents, their families, referral professionals, local authorities, commissioners, strategic partners and other stakeholders. It is intended to strengthen understanding of how Extra Care helps older people live well while delivering value to the wider health and social care system. The expected scope includes critically reviewing and challenging existing messaging, testing assumptions, identifying gaps and ensuring the narrative reflects Housing 21’s offer. Outputs are expected to include a strategic narrative, messaging framework, rollout plan and supporting assets or materials. Delivery is associated with Housing 21’s UK operations.

This procurement is at the planning and preliminary market-engagement stage, not an invitation to tender. Housing 21 expects to use a below-threshold quotation exercise after engagement, with agencies showing the most relevant experience potentially invited to quote. The engagement deadline is 28 August 2026, and the buyer would like the work to commence in September 2026. The planned contract period is recorded as 13 to 28 August 2026. The procurement is for services under the category of research and development and related consultancy services. The recorded gross estimated value is £0. Interested agencies are asked to submit an expression of interest, including a company overview, relevant experience or expertise, examples of similar work and the reasons for wanting to undertake the project.

The work is suited to established communications, branding, strategy or research agencies with a strong track record of developing value narratives, messaging frameworks and stakeholder communications. Relevant experience may come from the housing sector or comparable organisations, particularly projects involving older people, Extra Care, health and social care, local authorities, commissioners or strategic partners. Suppliers should be able to review existing communications critically, challenge assumptions, identify evidence gaps and turn complex social and system-level benefits into clear messages for different audiences. The buyer is looking for agencies able to demonstrate similar project experience, successes and impact, rather than simply general marketing capability. Agencies preparing for the later quotation exercise should be ready to explain their expertise, approach and relevance through a concise expression of interest.

## Notice

Housing 21 is seeking expressions of interest from experienced communications and brand agencies to work with us on developing a clear, evidence-based and compelling value narrative for our Extra Care business, in advance of a below-threshold quotation exercise. We are looking to appoint a specialist agency to help us articulate the value of Extra Care to a range of audiences, including future residents, people considering Extra Care for friends or family members, professionals who can refer individuals to Extra Care, local authorities, commissioners, strategic partners, and other key stakeholders. This work will support our strategic growth and influencing by strengthening awareness and understanding of how Extra Care enables older people to live well while also delivering value to the wider health and social care system. The work will involve critically reviewing and challenging existing messaging, unpicking assumptions, identifying gaps and ensuring the narrative fully reflects our offer. The expected outputs will be a clear strategic narrative, messaging framework and plan for roll out, together with any other assets or materials to help us achieve our aim. If you would like to be involved, please send a short expression of interest including: *A brief company overview *Relevant experience or expertise - describe a similar project/s you have worked on, either within the housing sector or a comparable organisation, highlighting successes and impact *Why you would like to undertake this work Please title the subject: Developing an EC value narrative (add your company name) Please note this is not a tender. Agencies with the most experience in this area may be invited to quote. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Research-and-development-services-and-related-consultancy-services./XWD43SX6V5 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/XWD43SX6V5

### Planning Information

If you would like to be involved, please send a short expression of interest including:
•A brief company overview
•Relevant experience or expertise - describe a similar project/s you have worked on, either within the housing sector or a comparable organisation, highlighting successes and impact
•Why you would like to undertake this work
Please title the subject: Developing an EC value narrative (add your company name)
Please note this is not a tender.
Agencies with the most experience in this area may be invited to quote.
Engagement deadline: 28 August 2026
In the first instance, interested agencies who would like to be considered to quote must demonstrate a strong track record of undertaking similar pieces of work and submit their initial Expressions of Interest (EOI) by email to procurementteam@housing21.org.uk
Timescales: We would like to commence this work in September 2026.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/076647-2026 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | 28 Aug 2026 |
| Award date | Not specified |
| Contract period | 13 Aug 2026 - 28 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Housing 21 |
| Locality | BIRMINGHAM |
| Postcode area | Birmingham |
| Postcode | B16 8TP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 12 Aug 2026 at 11:36 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/076647-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/076647-2026
  12th August 2026 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://www.delta-esourcing.com/respond/XWD43SX6V5
- https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Research-and-development-services-and-related-consultancy-services./XWD43SX6V5
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e25c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e25c.json.