---
title: "China Joy Trade Mission 2026"
ocid: "ocds-h6vhtk-06e39b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e39b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e39b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e39b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Department for Business & Trade"
published: "2026-08-13"
---

# China Joy Trade Mission 2026

Buyer: Department for Business & Trade  
Current stage: Award  
OCID: ocds-h6vhtk-06e39b

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06e39b.json)

## Summary

The Department for Business & Trade procured event services to support the UK trade mission at China Joy 2026, a major gaming and digital entertainment event. The requirement covered exhibition stand space, facilities for business meetings and associated outputs from the trade mission. The purpose was to help UK businesses engage with international partners through the event. The buying organisation is the Department for Business & Trade, a central government department. The work relates specifically to delivering this trade mission and its event-related facilities and outputs at China Joy 2026. The service category is event services. The selected provider, United Kingdom Interactive Entertainment Ltd, is a UK small and medium-sized enterprise specialising in the interactive entertainment sector, as reflected by its role in the procurement and the nature of the requirement.

This procurement has been completed and the contract was awarded to United Kingdom Interactive Entertainment Ltd. It was run as a direct award below the applicable threshold and without competition. The contract was signed on 11 August 2026 and runs from 11 August to 12 August 2026. The awarded contract value is £25,000 excluding VAT, or £30,000 including VAT. The contract is active. The procurement covered one lot, which is complete. The award is recorded as active and relates to the full China Joy trade mission requirement. The published outcome identifies the supplier and the contracted services, including event stand space, business meeting facilities and related trade mission outputs. The procurement was treated as below threshold.

For a supplier assessing future requirements from the Department for Business & Trade, this procurement demonstrates demand for focused event delivery supporting international trade missions in the gaming and digital entertainment sector. A credible competitor would need to organise or provide exhibition stand space, suitable facilities for structured business meetings and the practical outputs associated with a trade mission. Relevant experience should include delivering event services for business delegations, trade promotion or industry-facing events, particularly where participants need to engage with international partners. The selected supplier was a UK SME operating in interactive entertainment, indicating the value of sector knowledge alongside event capability. Suppliers combining gaming-industry understanding with reliable delivery of short, concentrated event requirements would be well placed when comparable work returns to this buyer.

## Notice

DBT requires support from Ukie to deliver the UK trade mission at China Joy 2026, including exhibition stand space, business meeting facilities, and associated trade mission outputs. China Joy is one of the world's largest gaming and digital entertainment events, providing significant opportunities for UK businesses to engage with international partners.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/077241-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Aug 2026 |
| Contract period | 11 Aug 2026 - 12 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £25,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Department for Business & Trade |
| Locality | LONDON |
| Postcode area | South West London |
| Postcode | SW1A 2DY |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | United Kingdom Interactive Entertainment Ltd |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79952000 - Event services

## Release History

- 13 Aug 2026 at 13:12 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/077241-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/077241-2026
  13th August 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e39b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e39b.json.