---
title: "Loughborough University - Performance Analysis Software"
ocid: "ocds-h6vhtk-06e45f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e45f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e45f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e45f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Loughborough University"
published: "2026-08-14"
---

# Loughborough University - Performance Analysis Software

Buyer: Loughborough University  
Current stage: Award  
OCID: ocds-h6vhtk-06e45f

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## Summary

Loughborough University procured performance analysis software for performance sports. The requirement covers video capture and data-insights technology used to measure and analyse sporting performance. It includes industry-specific software and information systems supporting performance analysis across the university. The work is for the university’s sports and related business operations, with delivery in the United Kingdom. The buyer is Loughborough University, based on Epinal Way, Loughborough. This is primarily a software and technology supply requirement rather than construction, facilities management or general consultancy. Suppliers operating in sports performance technology, video analysis platforms, data-insights software and associated system integration would be relevant to this requirement. The procurement was arranged as a single requirement rather than separate published lots.

The procurement is complete and was handled as a direct award. Hudl UK Limited was selected for the sports performance analysis software. The awarded value is £955,000 excluding VAT, or £1,146,000 including VAT. The contract period is from 1 September 2026 to 31 August 2030, with a scheduled signature date of 28 August 2026. The direct award was justified because the existing Hudl system is integrated with the university’s internal systems, workflows, data repositories and authentication services. The university stated that replacing it would require substantial redevelopment, reconfiguration, data migration, user retraining and changes to dependent systems, creating disproportionate costs and technical incompatibility. The requirement was above the relevant threshold.

This award demonstrates established demand at Loughborough University for specialist sports performance technology that combines video capture, performance analysis and data insights. A credible future competitor would need a mature platform capable of supporting performance sports metrics across multiple departments, with dependable interfaces to internal systems, workflows, data repositories and user-authentication services. Experience integrating with complex university technology environments would be important, as would the ability to manage data migration, system configuration and user training without disrupting critical business processes. Suppliers should be able to show robust software operation, interoperability and ongoing support at institutional scale. Sports technology providers with large-enterprise delivery capability and evidence of technically compatible implementations would be best placed to compete when this requirement is next considered.

## Notice

Performance analysis software, video capture and data insights technology for performance sports metrics.

### Procurement Information

The current HUDL system is extensively integrated with the University's existing technology landscape and supports a range of critical business processes across multiple departments. The software interfaces with numerous internal systems, workflows, data repositories and user authentication services. Replacing the incumbent solution would require substantial technical redevelopment, system reconfiguration, data migration, retraining of users and the modification of multiple dependent systems. Accordingly, the direct award is justified on the basis that changing supplier would result in disproportionate costs and technical incompatibility in the operation and maintenance of the University's existing systems.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/077574-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Aug 2026 |
| Contract period | 1 Sep 2026 - 31 Aug 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £955,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Loughborough University |
| Locality | LOUGHBOROUGH |
| Postcode area | Leicester |
| Postcode | LE11 3TU |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Charnwood |
| Electoral ward | Loughborough Ashby |
| Westminster constituency | Loughborough |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Hudl UK Limited |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems
- 48100000 - Industry specific software package

## Release History

- 14 Aug 2026 at 10:58 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/077574-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/077574-2026
  14th August 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e45f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e45f.json.