---
title: "IWM/2627/APE/3510: Post-1945 Conflict Formative Audience Insight at IWM London & IWM Duxford"
ocid: "ocds-h6vhtk-06e4ca"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e4ca"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e4ca.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e4ca.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "Imperial War Museums"
published: "2026-08-14"
---

# IWM/2627/APE/3510: Post-1945 Conflict Formative Audience Insight at IWM London & IWM Duxford

Buyer: Imperial War Museums  
Current stage: Tender  
OCID: ocds-h6vhtk-06e4ca

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## Summary

Imperial War Museums is procuring audience research services to understand and engage visitors and non-visitors. The research will examine awareness, motivations, interests and expectations relating to displays about conflicts after 1945, including both permanent and temporary exhibitions. The work covers IWM London and IWM Duxford, with delivery in England. The museum is seeking a research partner able to investigate audience perspectives and produce insight that can inform how these exhibitions are developed and presented. This is a services opportunity for organisations specialising in social research, visitor research, cultural-sector research or related audience insight work.

The procurement has reached tender: Imperial War Museums invited offers through a below-threshold open competition. Enquiries closed on 24 August 2026 at 12:00 and offers were due by 28 August 2026 at 12:00. Electronic submission was allowed. The single contract is scheduled to run from 21 September 2026 to 18 December 2026. Its estimated value is £15,833 excluding VAT, or £19,000 including VAT. Evaluation is weighted 70% to qualitative assessment and 30% to cost and value for money. The opportunity is not divided into multiple lots, and the contract concerns research at IWM London and IWM Duxford.

This opportunity suits a research partner with practical expertise in social or audience research and the ability to understand both existing visitors and people who do not visit. Strong candidates are likely to be able to explore public awareness, motivations, interests and expectations, particularly in relation to museum displays and exhibitions about post-1945 conflict. The requirement is marked as suitable for small and medium-sized enterprises and for voluntary, community and social enterprises, so it may suit smaller specialist consultancies as well as larger research organisations. Relevant experience in cultural, heritage, museum, visitor or exhibition research would place suppliers well to compete.

## Notice

IWM is seeking a research partner to help us better understand and engage both visitors and non-visitors by exploring audience awareness, motivations, interests and expectations relating to post-1945 conflict displays (either permanent or temporary exhibitions) at IWM London and IWM Duxford. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Research-services./39J3DAQK76 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/39J3DAQK76

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/077749-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2026 |
| Submission deadline | 28 Aug 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 21 Sep 2026 - 18 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £15,833 |
| Lots value | £15,833 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Imperial War Museums |
| Locality | LONDON |
| Postcode area | South East London |
| Postcode | SE1 6HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLJ South East (England) |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 79315000 - Social research services

## Release History

- 14 Aug 2026 at 14:54 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/077749-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/077749-2026
  14th August 2026 - Tender notice on Find a Tender

## Notice URLs

- https://www.delta-esourcing.com/
- https://www.delta-esourcing.com/respond/39J3DAQK76
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Research-services./39J3DAQK76
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e4ca. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e4ca.json.