---
title: "PSR Allen Carr EasyWay"
ocid: "ocds-h6vhtk-06e522"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e522"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e522.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e522.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Central Bedfordshire Council"
published: "2026-08-16"
---

# PSR Allen Carr EasyWay

Buyer: Central Bedfordshire Council  
Current stage: Award  
OCID: ocds-h6vhtk-06e522

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06e522.json)

## Summary

Central Bedfordshire Council is procuring community stop-smoking services as part of its public health provision. The requirement is for specialist health services that help people stop smoking, with delivery focused on supporting service users and achieving successful quit outcomes. The council is the public-sector buyer, based in Shefford, Bedfordshire. The service is intended to continue established provision and support the council’s wider public health priorities, including improving access, reducing health inequalities and facilitating choice. The selected provider is Allen Carr’s Easyway (International) Ltd, a London-based SME specialising in stop-smoking services. The work therefore suits organisations with a focused smoking-cessation offer rather than general facilities, construction or commodity supply capabilities.

The procurement has reached the award stage: Central Bedfordshire Council has selected Allen Carr’s Easyway (International) Ltd under Provider Selection Regime Direct Award Process C. It is a below-threshold direct award without competition, covering one lot. The award date is 16 August 2026. The recorded award value is £127,281 excluding VAT and £152,737.20 including VAT. The contract period is 1 September 2026 to 31 August 2028, with signature scheduled by 31 August 2026. Evaluation considered five PSR criteria: quality and innovation; value; integration, collaboration and service sustainability; improving access, reducing health inequalities and facilitating choice; and social value. The council cited the provider’s existing performance, quit rates and service-user engagement in its decision.

This procurement shows demand from Central Bedfordshire Council for a specialist stop-smoking service delivered through an established public health arrangement. A credible future competitor would need evidence of strong quit rates, sustained service-user engagement and reliable delivery at council scale. It would also need to demonstrate quality and innovation, value for money, integration with partners, service sustainability, improved access and reduced health inequalities, alongside meaningful user choice and social value. Experience of managing continuity and transition would be important, because the council’s stated preference was supported by established delivery and proven outcomes. Providers with a focused smoking-cessation model, measurable results and the capacity to work within local public health priorities are best placed for this requirement.

## Notice

*This notice serves as an Intention to Award under the Provider Selection Regime (PSR). Publication of this notice marks the start of the standstill period* Central Bedfordshire Council intends to award a contract for the provision of stop smoking services to Allen Carr's Easyway under Provider Selection Regime Direct Award Process C. The proposed contract value is PS127,000 and the contract will run from 1 September 2026 to 31 August 2028. The Council has assessed the existing provider against all five PSR key criteria: quality and innovation; value; integration, collaboration and service sustainability; improving access, reducing health inequalities and facilitating choice; and social value. Allen Carr's Easyway has demonstrated strong quit rates and service-user engagement under the existing arrangements. The provider continues to meet the Council's requirements and the proposed arrangements build on established service delivery and proven outcomes. Continuation with the existing provider supports service sustainability and alignment with the Council's public health priorities, while minimising implementation and transition risks. Having considered the five key criteria and the provider's performance under the existing arrangements, the Council is satisfied that the existing provider is performing to a sufficient standard and is likely to continue to do so under the proposed contract. The Council has therefore determined that Direct Award Process C is appropriate. Decision makers: Deputy Director of Public Health and Head of Procurement. Conflicts of interest: No conflicts of interest or potential conflicts of interest were declared by the individuals involved in the decision-making process.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/077899-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Aug 2026 |
| Contract period | 1 Sep 2026 - 31 Aug 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £127,281 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Central Bedfordshire Council |
| Locality | SHEFFORD |
| Postcode area | Stevenage |
| Postcode | SG17 5TQ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH25 Central Bedfordshire |
| Local authority | Central Bedfordshire |
| Electoral ward | Shefford |
| Westminster constituency | Hitchin |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALLEN CARR'S EASYWAY (INTERNATIONAL) LTD. |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 16 Aug 2026 at 14:50 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/077899-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/077899-2026
  16th August 2026 - Transparency notice on Find a Tender

## Notice URLs

- http://www.allencarr.com
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e522. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e522.json.