---
title: "Provision of Media Buying"
ocid: "ocds-h6vhtk-06e668"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e668"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e668.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e668.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Driver and Vehicle Licensing Agency"
published: "2026-08-18"
---

# Provision of Media Buying

Buyer: Driver and Vehicle Licensing Agency  
Current stage: Award  
OCID: ocds-h6vhtk-06e668

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## Summary

The Driver and Vehicle Licensing Agency (DVLA) appointed a supplier for media buying services to support its strategic aims. The requirement covers planning, purchasing and evaluating media for potential advertising campaigns, including selecting appropriate media activity and assessing campaign performance. This is a public-sector advertising and media services opportunity, classified under advertising services. The work is for DVLA, whose address is in Swansea, although the data does not identify separate delivery locations. The requirement was structured as a single lot and concerns the agency’s strategic communications and campaign support rather than the supply of physical goods or construction works. Relevant businesses are media agencies, advertising agencies and communications specialists able to manage media activity from planning through to evaluation for a central government organisation.

The procurement is complete and the contract was awarded to Wavemaker Ltd on 14 August 2026. The award value is £8,000,000 excluding VAT and £9,600,000 including VAT. The contract period runs from 1 September 2026 to 14 June 2030. The procurement used a selective procedure, with the award made under a framework and without a competitive call-off. The evaluation basis is not described in the available outcome data. The award remained subject to a standstill period ending on 28 August 2026, with contract signature scheduled for 1 September 2026. The award is for the single completed lot and is marked above the applicable threshold. Wavemaker Ltd is the named supplier and the award status is pending.

This outcome demonstrates sustained demand from DVLA for an end-to-end media buying partner supporting public advertising campaigns. Competitors targeting similar future work would need to combine media planning, media purchasing and campaign evaluation rather than offering only one part of the service. They would also need the operational capacity to manage a substantial, multi-year central-government requirement, coordinate activity across potential advertising campaigns and provide credible evidence of performance and effectiveness. The route to market is significant: DVLA used a framework award rather than an open tender for this requirement, so suppliers seeking comparable work should understand the relevant framework route and its participation requirements. Agencies with strong public-sector governance, disciplined budget management and clear reporting of campaign results would be well placed to demonstrate credibility when this requirement next reaches the market.

## Notice

To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https://www.crowncommercial.gov.uk/agreements/RM6364

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/078462-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Award under framework |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Aug 2026 |
| Contract period | 1 Sep 2026 - 14 Jun 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £8,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Driver and Vehicle Licensing Agency |
| Locality | SWANSEA |
| Postcode area | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Wavemaker Ltd |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 18 Aug 2026 at 11:33 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/078462-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/078462-2026
  18th August 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://www.crowncommercial.gov.uk/agreements/RM6364
- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e668. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e668.json.