---
title: "Marketing Measurement Framework"
ocid: "ocds-h6vhtk-06e6b7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e6b7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e6b7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e6b7.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Rail Safety and Standards Board"
published: "2026-08-18"
---

# Marketing Measurement Framework

Buyer: Rail Safety and Standards Board  
Current stage: Award  
OCID: ocds-h6vhtk-06e6b7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e6b7)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06e6b7.json)

## Summary

The Rail Safety and Standards Board procured a marketing insights and analytics measurement framework. The requirement covers marketing measurement services: collecting, analysing and interpreting evidence about marketing activity so that performance and impact can be assessed. It is a services contract for the buyer’s marketing measurement needs, rather than a supply of physical goods or construction work. Delivery is in the United Kingdom. The buying organisation is the Rail Safety and Standards Board, a public undertaking based in London. The requirement is relevant to marketing analytics consultancies, market research and insights providers, and firms that design or operate measurement frameworks for organisations with ongoing marketing activity and a need for structured performance analysis.

The procurement is complete and has been awarded. It used a direct award below the applicable threshold, without competition, covering one lot. Foundry Data Ltd was selected as the supplier. The contract was signed on 17 August 2026 and runs from 18 August 2026 to 16 August 2027. Its gross value is £39,528. The award is recorded as active and the contract is active. The evaluation outcome reflects a non-competitive route rather than a scored competition, so no competing bids or published award criteria are described. This is a relatively short, defined engagement for marketing insights and analytics measurement services, with the supplier responsible for delivering the framework during the stated contract period.

This procurement demonstrates a specific requirement from the Rail Safety and Standards Board for structured marketing insights, analytics and measurement capability. A credible competitor for a future requirement of this kind would need to show that it can design and deliver a practical measurement framework, collect reliable marketing performance data, produce useful analysis and turn findings into clear insight for decision-makers. Relevant experience in marketing measurement, analytics, research methods and reporting would strengthen a supplier’s position. The existing award to a large supplier indicates that the buyer values an established delivery capability able to support the requirement as a defined service. Providers should be able to work with a public undertaking and deliver consistently across the United Kingdom.

## Notice

The contract is for the provision of a marketing insights and analytics measurement framework.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/078618-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 17 Aug 2026 |
| Contract period | 18 Aug 2026 - 16 Aug 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £39,528 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Rail Safety and Standards Board |
| Locality | LONDON |
| Postcode area | Central London |
| Postcode | EC3M 5AD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Aldgate |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Foundry Data Ltd |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 18 Aug 2026 at 15:18 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/078618-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/078618-2026
  18th August 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e6b7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e6b7.json.