---
title: "Qualitative Research and User Experience"
ocid: "ocds-h6vhtk-06e798"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e798"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e798.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e798.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NS&I"
published: "2026-08-19"
---

# Qualitative Research and User Experience

Buyer: NS&I  
Current stage: Award  
OCID: ocds-h6vhtk-06e798

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06e798.json)

## Summary

NS&I procured qualitative research and user-experience services to understand users and support research-led improvements. The requirement covers market research services, including qualitative research and user experience work carried out when required rather than as a continuously scheduled service. It is a services procurement for activity delivered across the United Kingdom. The buying organisation is NS&I, the UK national savings institution. The arrangement was intended to provide access to research capability as needs arise, with the supplier responding to individual requirements under the agreement. Businesses relevant to this opportunity include market research agencies, qualitative research specialists, user-experience consultancies and customer insight providers able to work with a national public-sector organisation.

The procurement is complete and has been awarded. NS&I used a limited award procedure without publishing a prior call for competition, through the GCA Framework RM6126 Research and Insights. Four electronic bids were recorded. The requirement was evaluated on technical capability and quality at 80%, and cost at 20%. The selected supplier was THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITED. The contract was signed on 17 August 2026 and is active, with a value of £1,000,000. The arrangement was described as an estimated four-year spend, not guaranteed, with an option structured as 2 + 1 + 1 years. The award relates to the qualitative research and user-experience requirement.

This award demonstrates demand from NS&I for externally delivered qualitative research, user-experience and market-insight work at national scale. A credible competitor for a future requirement would need strong technical capability in qualitative research and user experience, supported by evidence of delivering high-quality insight rather than relying on price alone. The evaluation weighting shows that capability and quality were substantially more important than cost. Suppliers should therefore be able to design and deliver research that produces clear, usable findings for a public-sector buyer, and explain their methods, quality controls and delivery approach. Experience of working through an established public-sector research framework would also be commercially relevant, since this requirement was sourced through one.

## Notice

Agreement to conduct Qualitative Research and user experience.

### Lot Information

Lot 1

Agreement to conduct Qualitative Research and user experience. Additional information: Spend is estimated over 4 years and not guaranteed. This will be an "as and when required" payment mechanism.

Options: Award based on a 2 +1+1

### Procurement Information

GCA Framework RM6126 Research and Insights was utilised for this competition.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/078980-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 17 Aug 2026 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NS&I |
| Locality | LONDON |
| Postcode area | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 19 Aug 2026 at 13:22 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/078980-2026

## Notice URLs

- https://www.nsandi.com/
- https://www.thinksinsight.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e798. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e798.json.