---
title: "Request for Tender - Brand, Media and Communications Engagement Strategy"
ocid: "ocds-h6vhtk-06e88a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e88a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e88a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06e88a.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "PKAT"
published: "2026-08-20"
---

# Request for Tender - Brand, Media and Communications Engagement Strategy

Buyer: PKAT  
Current stage: Tender  
OCID: ocds-h6vhtk-06e88a

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06e88a.json)

## Summary

PKAT, on behalf of Keys Academies, is procuring services to develop and deliver a bespoke brand, media and communications engagement strategy. The work will support the formation and launch of Deacon Keys Academies by communicating its vision, values, strengths and benefits clearly and consistently to internal and external stakeholders. The requirement covers marketing management consultancy, advertising and marketing, marketing services, and education and training services. Delivery is across the United Kingdom. This is a communications and strategic marketing opportunity for an organisation able to combine brand development, media planning and stakeholder engagement, with an understanding of the education sector and the needs of a newly forming academy group.

The process has reached tender: PKAT invited offers through a below-threshold open competition. It has one lot, with a contract period from 11 November 2026 to 28 February 2027. The tender value is stated as £0 gross, with the currency recorded as GBP. Questions had to be submitted by 1 September 2026 at 12:00, and offers had to be submitted by 15 September 2026 at 12:00. Electronic submission was allowed through the MultiQuote system. Evaluation gives 40% to cost and 60% to non-financial factors, so quality carries greater weight than price. The opportunity is identified as suitable for small and medium-sized enterprises and voluntary, community or social enterprises.

This opportunity suits experienced brand, marketing, communications and media organisations that can provide both strategic advice and practical delivery. Bidders should be able to create a bespoke engagement strategy and turn it into consistent communications for internal and external stakeholders. Relevant capability includes shaping organisational vision and values into clear messages, developing brand positioning, supporting media and marketing activity, and communicating the strengths and benefits of an education organisation. The work is suitable for SMEs and voluntary, community or social enterprises, making it accessible to providers that can assemble the required strategic, creative and delivery capability without the scale of a large corporate supplier. Education-sector experience would be particularly relevant to the stated purpose.

## Notice

Keys Academies invites suitably experienced organisations to tender for the development and delivery of a bespoke brand, media and communications engagement strategy. The successful provider will support the formation and launch of Deacon Keys Academies, scheduled for January 2027, ensuring that its vision, values, strengths and benefits are communicated clearly and consistently to internal and external stakeholders.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/079428-2026 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Aug 2026 |
| Submission deadline | 15 Sep 2026 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 11 Nov 2026 - 28 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PKAT |
| Locality | PETERBOROUGH |
| Postcode area | Peterborough |
| Postcode | PE3 9PN |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH4 Cambridgeshire and Peterborough |
| ITL 3 | TLH41 Peterborough |
| Local authority | Peterborough |
| Electoral ward | Ravensthorpe |
| Westminster constituency | Peterborough |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 80 - Education and training services

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
- 80000000 - Education and training services

## Release History

- 20 Aug 2026 at 12:48 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/079428-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/079428-2026
  20th August 2026 - Tender notice on Find a Tender

## Notice URLs

- https://suppliers.multiquote.com
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06e88a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06e88a.json.