---
title: "Recycle Week Evaluation and PR stats"
ocid: "ocds-h6vhtk-06eae3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06eae3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06eae3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06eae3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "Waste & Resources Action Programme"
published: "2026-08-24"
---

# Recycle Week Evaluation and PR stats

Buyer: Waste & Resources Action Programme  
Current stage: Award  
OCID: ocds-h6vhtk-06eae3

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## Summary

The Waste & Resources Action Programme commissioned evaluation and public relations statistics services for Recycle Week 2026. The work supports a national campaign running from 14 to 20 September 2026, with wider core activity from 31 August to 30 September. The campaign aims to increase recycling participation among adults, particularly people aged 18 to 34 who accept that recycling is worthwhile but do not consistently recycle all recyclable items. It focuses on strengthening the perceived value of individual recycling actions and using character-led creative storytelling to show what commonly missed recyclable items could become when recycled. The services are research and related consultancy, delivered across the United Kingdom.

The procurement is complete and the contract was awarded to Icaro Consulting Ltd. It used a selective procedure, described as a below-threshold award under a framework, and was not competitively reopened. The process comprised one completed lot. The contract was signed on 21 August 2026, runs from 2 September to 31 October 2026, and has a gross value of £25,000. The selected supplier is an SME. The award covers research services and related consultancy for evaluating the Recycle Week campaign and producing public relations statistics. The contract is active, and the tender and lot are recorded as complete.

This procurement demonstrates demand from the Waste & Resources Action Programme for short-term campaign evaluation, audience insight and public relations measurement connected with recycling behaviour. A credible future supplier would need research capability, consultancy experience and the ability to assess whether communications influence participation among adults, including younger audiences aged 18 to 34. It would also need to turn campaign evidence into clear public relations statistics and interpret results against the campaign’s behavioural objectives. Experience of evaluating public information campaigns, understanding recycling or environmental behaviour, and working with character-led creative activity would strengthen a supplier’s position. The award to an SME indicates that this scale and type of requirement can be delivered by a focused specialist consultancy.

## Notice

Recycle Week 2026 will run from 14-20 September 2026 but with core campaign activity running from 31 August to 30 September and aims to increase recycling participation among adults (with a focus on 18-34 year-olds) who believe recycling is worthwhile in principle but are not consistently recycling all recyclable items. The campaign will focus on building a stronger sense of recycling worthwhileness, helping people understand that their individual recycling actions make a meaningful difference. Creative assets will use character-led storytelling to demonstrate what commonly missed recyclable items could become when recycled, encouraging citizens to think twice before placing items in general waste.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/080512-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Below threshold - award under framework |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 21 Aug 2026 |
| Contract period | 2 Sep 2026 - 31 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £25,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Waste & Resources Action Programme |
| Locality | BANBURY |
| Postcode area | Oxford |
| Postcode | OX16 0AH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ14 Oxfordshire CC |
| Local authority | Cherwell |
| Electoral ward | Banbury Cross and Neithrop |
| Westminster constituency | Banbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Icaro Consulting Ltd |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services
- 73110000 - Research services

## Release History

- 24 Aug 2026 at 16:07 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/080512-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/080512-2026
  24th August 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-054504
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06eae3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06eae3.json.